How to Do Social Media Marketing Right


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Walking around any populated environment you would notice most people are on their phones. They are more likely to be surfing the web or scrolling through social media pages. Social media is being used for so much more than simply connected people to their friends. It is being used to organize groups, communicate within a family or church organization, sell products, alert people about nearby events, and can even be used to send out graduation and marriage announcements. Also joining this long list of possibilities is the opportunity social media provides as a marketing technique.

Social media is at our fingertips making it an advantage for business owners to reach people regardless of location, thereby allowing one to expand their business outside of their specific geographical location. Businesses can keep their private information and product lists on an all flash array but their marketing information can be most beneficial when it is posted on social media. It allows businesses to stay connected with their customers and help get their name and product information into the world.

Like with many business techniques, social media marketing can be the wrong choice if businesses don’t take the steps to use it in the most beneficial way. Four tips to help businesses use social media marketing to their advantage are as follows; ask customer to follow your social media sites, use tools to manage profiles while refraining from automation, expand your social media horizon, and remember social media is visual media.

Ask Customers to Follow You

One of the most important things to remember when starting a social media account for your business is that it doesn’t help unless you have followers. Letting customers know that they can follow your business on social media will get your name out there and reach more customers. You can also post about new sales and offers leading to more people visiting your store. Another useful tip is to add a link to your business website. This will allow your customers and followers to buy more of your product from the comfort of their own home.

Use a Tool to Manage Profiles While Refraining from Total Automation

Social media management tools allow users to share the same post on multiple websites. These types of tools work especially well with small business who are struggling to maintain more than one social media account. Social media management tools provide tracking and time-saving features such as message scheduling, merging with other marketing and business tools, and social analytics. Some of these tools include Buffer, Hootsuite, IFTTT, SocialFlow and Sprout Social.

Staying away from total automation and posting something new and unique every so often can keep your followers and customers entertained. By posting without using social media management tools, it can show your followers that you are just like them and that your business is user-friendly. Posting personal things and replying to comments can help build a relationship between you and your followers, leading to a professional relationship between the business and its customer.

Expand Your Social Media Horizon

Avoid limiting your business to the top social media websites and keep in mind that not everyone uses those more popular sites. Social media marketing allows small and large businesses to take advantage of social networking. Expanding media uses allows for an outreach to more potential customers. As you determine what social media websites work best for you and your business, take advantage of management tools to keep your business active across several social sites at the same time.

Social Media is Visual Media

People spend hours scrolling through social media feeds. They scroll pasts long paragraphs and are more likely to stop and look at a picture or watch a video. Knowing this, you can get people to stop scrolling and look at your post by using colorful and creative posts that attract attention. Creating interesting images, engaging fans and posting photos of your business events are ways you can add to the visual appeal of your social media presence.

Social media is everywhere and instead of avoiding all the teenage rants and political rumors, businesses should use it to their advantage. Many businesses have created social media marketing teams to help do just that. The goal of these teams is to find ways to reach out to customers and keep them interested in the business. Social media teams connect with other company employees and customers across the country to help the business continue to succeed. Keeping up with the latest internet trends will help businesses, both big and small, to keep the attention of past and future customers.

Rick Delgado
Freelance Writer
I've been blessed to have a successful career and have recently taken a step back to pursue my passion of writing. I've started doing freelance writing and I love to write about new technologies and how it can help us and our planet. I also occasionally write for tech companies like Dell.


  1. This is great post. Promoting your site via Social Media by posting Blog articles from your site is an example. Authority links are also one way to do SMM. But the most effective method is doing paid Ads to further boost traffic.


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