How Marketers Can Embrace a Technology Culture


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In this modern world of hyper production and consumption, every business is struggling to make their brand the most appealing, the most well-known, and the most profitable. Achieving this falls on the shoulders of the marketing teams, who must reach this hyper-connected public with many options at their fingertips.

Business success doesn’t just entail making a product and then trying to sell it to the public. You must find out what people want, and then create a product to suit their desires. The only way to manage this is by staying connected with their ever-changing desires. There are a million apps, sites, and programs that allow you to connect with and understand the public, tailoring your marketing approach for the best results. This makes it clear that using the most up-to-date tech is vital for success.

Here are four ways you can benefit from embracing this technology culture, and how to do it.

1. Use Social Media to Learn About Trends and Connect with Audiences

In today’s world, the opinions, tastes, and interests of the public change by the minute. By connecting with the public via social media, blogs, and other sites, you are learning the public’s habits and tastes in a fast and up-to-date manner. As a marketer, having information about your targeted group allows you to make predictions about upcoming trends, helping you to produce the products needed as the public needs it, rather than coming out after a rival company has utilized the trend. This gives you the edge ahead of your competitors, where you can deliver what the public wants as it wants it.

With the use of social media, you are also able to connect personally with the public. This makes you familiar and personable to your targeted audience, creating a relationship they can trust and rely on. When a customer feels more comfortable with a brand, they are more likely to buy from them, boosting your marketing success.

2. Use Remote Storage and Communication Apps to Boost Productivity

Knowing what the public wants is the first step; translating these facts to the rest of your team and cashing in on this opportunity is the next step. Without the right technology, this can be a slow and complicated process. However, by using programs such as Skype for immediate communication, you can contact the rest of your team and form a marketing plan immediately. Afterwards, with technology such as the cloud and flash storage, you maximize the collaborative process by making each piece of information, data, or content accessible to every member of your team. This allows you to communicate, create, and produce at an outstanding pace that will put you ahead of the competition – even at a remote location.

3. Allow SEO to Do the Marketing for You

In this internet-based world, making your brand well-known is a credit to more than simply your advertisements; having your content, products, and website show up high on search engine results can make the difference between a good company and a successful company. You can achieve this with the use of SEO (search engine optimization), which uses keywords on articles, web pages, and social media profiles to boost your search engine rankings. Having your brand noticed is the main objective, and SEO is an invaluable tool in achieving this.

4. Use Ad-managers to Gain Marketing Information

You wish to cater to the public’s desires, and you wish to gain popularity in their eyes – but how can you accomplish this without knowing which marketing approaching is most successful? Advertising of the past left quite a bit of grey area where information-gathering techniques were concerned; while your ad may receive a great deal of impressions, there’s no guarantee these led to clicks. Modern technology has brought us Microsoft AdCenter and Google AdWords, which allow you to register the amount of click-throughs from your ads. With this information, you can judge which ads are the most successful and which marketing approaches are well-favored.

It’s clear that embracing the modern age and all of its technological advancements is key to managing a successful business. As a marketer, it’s even more crucial. With these few suggestions, you’ll be better equipped for embracing the technical age.

Rick Delgado
Freelance Writer
I've been blessed to have a successful career and have recently taken a step back to pursue my passion of writing. I've started doing freelance writing and I love to write about new technologies and how it can help us and our planet. I also occasionally write for tech companies like Dell.


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