How Link-Building Strategy Help In Enhancing Brand Identity?


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Brand Identity
I am working on link-building!
This I heard quite many times from the SEO experts and somehow I couldn’t comprehend it and wanted to know, what is this all about.
The most common answer to get is; it is used for search engines, wherein links are the street between pages that crawl the vast metropolis of the web.

Did you get it?

Maybe not, so why to waste any further moment and let’s dig out the fact which suggests the true potential of link building. Let’s read ahead…

What Is Link Building?

Link building is termed as the process of earning links on other websites. Since the late 1990s search engines have treated links as votes for the popularity and importance of any link. The search engines use complex algorithms to evaluate sites and pages and accordingly are ranked in the search engine results. Naturally earned links improve the relevance, authority, popularity of a website and are ranked higher, while self-created links can get penalized by Google webspam team and henceforth risky.

What’s The Potential?

Unless you have already fixed the inevitable quality issues on your website; link building is a risky strategy. For instance – creating unnatural links for your website which is not attracting social shares will not help in the long run.
In 2018, Google discarded a huge bunch of low-quality links to your website. Google demoted sites that had no expertise, authoritativeness, and trustworthiness (EAT).

This clearly suggests that getting links and mentions on authoritative sites will help you to gain better ranks.
Undoubtedly links are of great importance. Google has already confirmed that other than great content, links are the number 1 ranking factor. The ranking is difficult without quality. If Google cares about links, so should you.

What The Future Holds?

For the year 2019, the most legitimate link building strategy is content. You can also employ this strategy to build links on your site i.e. by focusing on content marketing strategies – driving 100% of the link building activity to your website.

How To Write Winning Content?

To write a quality content ,you need to pick a relevant topic, offer advice and your thought based on your experience centering it around original research, give the best possible information by giving reference to the source, publish the article on your website and then link your blog to social networking sites like Facebook, tumbler, Twitter etc.

Henceforth, write what you are passionate about if your content is been read by a large number of audience that will help you in generating natural backlinks. Promoting your content to those who might link on it is a powerful link building strategy.

If a PageRank powerhouse links your website or blog then that link will have a great impact on your ranking i.e. if an authoritative page links you, then your rank will be boosted up compared to non-authority sites.

Domain’s sitewide authority also determines the quality of a link. For instance, if your blog is linked to Huffington Post then it will have a greater impact on your ranking rather than from a no-name blogger. You can check any site’s domain rating by entering the site’s URL.
Henceforth, getting links from related and authority sites have a direct impact on your link’s ranking.

Other Factors To Be Considered

Links that appear in the main body of a webpage holds much worth compared to one which appears on the footers and sidebars. There are certain types of links that work best for link building – images, infographics, charts, diagrams.
Visual is easy to link hence work better i.e. if you publish a chart on your site, anyone sharing that chart will get you a link. text-based content does not work the same way.

It is important for you to build your personal brand to help your blog. Guest blogging on relevant and authority sites is one way to build your brand image. This strategy can help you with long-tail keywords.

Although Google is cracking down spammy guest posts, you can still add useful content or post on relevant blogs.
Social media is a great way to get more exposure for your content and increase your perceived value but it doesn’t guarantee a high page rank i.e. high page rank cannot be guaranteed on more social shares. So, you can help increase the visibility of your brand through social media, boosting your domain authority and earn a high page rank.

More social shares mean more mentions, which again have a great impact on your page rank.

Repairing a broken follow link adds value to the internet henceforth they are likely to return the favor with a follow link to your site since you add value to a webmaster by repairing broken links.

Apart from this regular and deep linking to your authoritative content helps with your SEO strategies.

Points To Remember

Track every link that points to your site – from blog comments, press releases, etc.

The most important significant aspect to track is Anchor text distribution.

An ongoing record of anchor text distribution pointing your site should be done by your business.

Track wherever you place links and what were the rankings before the link was placed should be recorded. This helps you to understand what anchors and links are having a positive or negative impact on you.

Conduct weekly ranking notes with rank tracker can also be done.

Every keyword you are targeting should be tracked.

To avoid Google penalty you should learn how to remove bad links. This can be achieved with a regular backlink audit.

Find the low-quality backlinks that are hurting your rankings and remove it. You can achieve that through Google’s webmaster tools to export all the backlinks to your website.

More information about backlinks can be achieved from Majestic SEO.

With this post, you can easily analyze that if you want to rank better than the focus should be on building links.
More Backlinks Means More Power In Ranking.

Eventually, your content marketing should also be focused on links to gain attention. Backlinks and mentions drive relevant traffic back to your site.

Thus, with links building, you will be able to gain more customers, viewers, which will result in you in achieving higher profit and increasing your customers and your goodwill will be positive in front of customers and the people who will be visiting you the first time.
I know to some of you it sounded too much technical, but believe the true essence of this post was to help you understand that how link building efficiently y can help your business app and website without a fail, so you must reach a team of expert marketers from leading app development company and help your business to grow via right digital marketing strategies.

Ankit Singh
Ankit Singh is the Founder and COO of Techugo, one of the fastest-growing mobile application development companies, based in India, USA & UAE. Follow him on FB and Twitter...


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