#669 in the Project comes from a post by Ron Kaufman at ‘Up Your Service’ the Four Seasons Hotel.
According to Ron:
“Order a juice or soft drink from the bar.
You’ll discover ice cubes made from the same drink. As the ice melts your drink gets colder, but not diluted.
You get a stronger drink. Strong service, too.”
Marketing Lagniappe Takeaway: Putting a little forethought and planning with a small detail can translate into a strong signature extra.
Today’s Lagniappe (a little something extra) – Here is a interesting prank played at the Four Seasons in Vancouver involving a mannequin. Great response by housekeeping at the hotel:
Lagniappe defined: A marketing lagniappe, i.e. purple goldfish, is any time a business goes above and beyond to provide a ‘little something extra’. It’s that unexpected surprise that’s thrown in for good measure.
How do you stand out in the sea of sameness? How do you win repeat customers and influence word of mouth? Are you Giving Little Unexpected Extras?
What’s Your GLUE?
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