Four Season’s has got a cool lagniappe


Share on LinkedIn

#669 in the Project comes from a post by Ron Kaufman at ‘Up Your Service’ the Four Seasons Hotel.

four seasons hotel

According to Ron:

“Order a juice or soft drink from the bar.

You’ll discover ice cubes made from the same drink. As the ice melts your drink gets colder, but not diluted.

You get a stronger drink. Strong service, too.”

Marketing Lagniappe Takeaway: Putting a little forethought and planning with a small detail can translate into a strong signature extra.

Today’s Lagniappe (a little something extra) – Here is a interesting prank played at the Four Seasons in Vancouver involving a mannequin. Great response by housekeeping at the hotel:

Lagniappe defined: A marketing lagniappe, i.e. purple goldfish, is any time a business goes above and beyond to provide a ‘little something extra’. It’s that unexpected surprise that’s thrown in for good measure.

How do you stand out in the sea of sameness? How do you win repeat customers and influence word of mouth? Are you Giving Little Unexpected Extras?

What’s Your GLUE?

Download the FREE eBook here

Republished with author's permission from original post.

Stan Phelps
Stan Phelps is the Chief Measurement Officer at 9 INCH marketing. 9 INCH helps organizations develop custom solutions around both customer and employee experience. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is the author of Purple Goldfish, Green Goldfish and Golden Goldfish.


Please use comments to add value to the discussion. Maximum one link to an educational blog post or article. We will NOT PUBLISH brief comments like "good post," comments that mainly promote links, or comments with links to companies, products, or services.

Please enter your comment!
Please enter your name here