Firebox deliver sweets with every order


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#70 in the Purple Goldfish Project was submitted by Ross Shaw:

firebox retro sweets

“Hi Stan – in the UK (I worked for them while living in London) put a small bag of retro sweets (lollies here in Oz, not sure what you call them in the US) in with each order. Its relevant by being in keeping with the playful nature of the brand (tagline – …we don’t stop playing because we get old; we get old because we stop playing.” ™ ).”

Today’s Lagniappe (a little something extra thrown in for good measure) – Firebox sells some quirky and fun things. But this one takes the cake.

How do you stand out in the sea of sameness and have fun like How do you win repeat customers and influence word of mouth? Are you Giving Little Unexpected Extras?

What’s Your Retro Sweets? What’s Your Purple Goldfish?

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Republished with author's permission from original post.

Stan Phelps
Stan Phelps is the Chief Measurement Officer at 9 INCH marketing. 9 INCH helps organizations develop custom solutions around both customer and employee experience. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is the author of Purple Goldfish, Green Goldfish and Golden Goldfish.


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