#70 in the Purple Goldfish Project was submitted by Ross Shaw:
“Hi Stan – Firebox.com in the UK (I worked for them while living in London) put a small bag of retro sweets (lollies here in Oz, not sure what you call them in the US) in with each order. Its relevant by being in keeping with the playful nature of the brand (tagline – …we don’t stop playing because we get old; we get old because we stop playing.” ™ ).”
Today’s Lagniappe (a little something extra thrown in for good measure) – Firebox sells some quirky and fun things. But this one takes the cake.
How do you stand out in the sea of sameness and have fun like Firebox.com? How do you win repeat customers and influence word of mouth? Are you Giving Little Unexpected Extras?
What’s Your Retro Sweets? What’s Your Purple Goldfish?
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