I bought several domains on GoDaddy today. When I got to the shopping cart, there was a message that I could round up my order to the next dollar total and that GoDaddy would make a matching contribution to the charity of my choice. Spending 77 cents more when already charging over $100 to my credit card seemed like a pretty good idea so I clicked on my approval. At this point three charities appeared. The one that appealed the most was Hope for Haiti so I clicked on that.
This is an example of corporate giving linked to customer generosity that is made easy – seemingly pretty easy for the company and definitely easy for me the consumer. There are, of course, more complex giving initiatives such as that of TOMS where the company gives away a pair of shoes for every pair purchased. Great if your total company strategy is focused on giving, but the point I took away from the GoDaddy initiative is that it is also great if you do something small and easy that can have big impact. Interesting that the company known for Danica Patrick in a tight t-shirt and crazy superbowl commercials can also be stored in the consumer mind as the company that supports Hope for Haiti…mmmmm. Kind of makes you think doesn’t it?
I’m now pondering what I could do even in my small business where my giving efforts would be linked to my customer’s efforts. What about you? Is your company doing something interesting that you could comment on here that might trigger the rest of our generosity thinking caps?
