Does Your B2B Startup Need A Mobile Solution? Find Out Now


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One of the key challenges faced by B2B businesses is looking for a solution that delivers to market needs. These types of business models generally have sales cycles that are long and complex. Startups are mushrooming all over the globe but very few can make their story success in the long run. Unicorns (startups worth over 1 billion) are rare, but not impossible to achieve! Ever thought what goes into building a unicorn?

In order to keep up with the changing demands and needs of the global market, it is essential to provide customers with a service that reduces time, improves efficiency, and drives better results. Digitization is a smart way to upgrade your business and get more customers. Online presence undoubtedly helps to improve the outreach and reliability of the company, which has resulted in websites that are mobile optimized.

Optimization contributes to making the user experience better but does not compare to a mobile-based solution. Features like search, navigation, filling forms, and images are better on the web compared to a mobile site. But this issue can be solved with software built for the smaller device.

Does Your B2B Startup Really Need An App?

The success of any business differs based on many factors, but automation is one aspect that cannot be compromised. If you are thinking of going digital, certain metrics must be taken into consideration before jumping on the investment train. How will you know if an app solution will scale your business?

1. Your Competitor Has One

Online presence greatly enhances business opportunities by attracting more clients. People looking for the service you are selling are quite likely to look you up online, and it is extremely crucial for their experience to be good. Competitor research is one of the most recommended ways by industry experts to analyze consumer needs. It gives you plenty of opportunities to learn from their success as well as their mistakes. Do successful companies providing a similar service as yours have a mobile solution? Did having one made any differences in their revenues? You can conduct better research finding out all the areas where the app solution is lagging. This will help you address those pain points while building your solution.

2. Is Your Website/ Web App Delivering Adequately?

Like we discussed earlier, mobile-optimized websites have certain gaps and shortcomings that are difficult to be filled in due to the smaller size of mobile devices. Interactions like navigation, search functionality, viewing images, scrolling, writing texts are often not smooth and seamless – and often fail to meet user expectations as a result. These issues can be addressed through software built for a particular requirement. Take the facebook website for example. Would you rather experience this social connectivity on the mobile website or the application? We are guessing the app!

3. Improved UX Will Serve You Better

Does user experience play a crucial role in your company’s lead generation? Is the website failing to attract the target number of potential users? If yes, an app is a right solution for you. Wonder why?

Your product’s page is the medium through which your buyers communicate to you. It represents you or your company. It is the result of that communication which decides if the visitor will become the customer. Therefore, it is absolutely crucial for the experience to be flawless and nothing short of perfect. Give your customers the satisfaction of a well-built software solution that can be achieved through an app. It works offline and keeps the user logged in all the time.

4. You Sell Tech-Based Products

If your company sells technical products, a mobile app is a right platform that acts as an engagement model. If your company is a tech solution-based, an app solution is the most effective business model for your product. Mobile apps are not just a great tool for improving user experience, but an apt device to show off your technical skills! If the mobile solution of your product is engaging, free of technical glitches, and helps the customer with the data they were looking for, then more users are guaranteed for your product.

5. Productivity And Surveillance Needs Improvement

A mobile app greatly enhances employee productivity. How so?

Sales agents, delivery agents, and research teams can do their job with ease if they have all the required data at the tip of their fingers. Mobile apps increase employee engagement – unlike laptops or desktops, these personal devices are portable and therefore easily accessible from anywhere outside the workplace. Employee engagement surveys show that engagement is directly proportional to work output and delivery. A software solution is the best tool to track progress for any industry.

Ready To Transform Your Business?

We have briefly touched the points on the importance of a mobile solution for your B2B business. As businesses are automating their tasks and going digital, if you fail to keep up with this trend, your business will suffer in the long term.

Working with numerous startups and fortune 500 companies for almost a decade, we understand the problems involved in partnering with a business to develop the product suitable for your business needs. So if you want to validate your idea without any investment, and build a stable product without investing a fortune, contact the top app development company today.

Swarnendu De
Swarnendu De is the Co-founder of Innofied, an Award Winning Apps & Game Development company. He manages the Technical & Business Development Operations at Innofied. With over 10 years of industry experience, Swarnendu has also authored Backbone.js Patterns and Best Practices, published by Packt Publishing, UK. He regularly writes at his company blogs, LinkedIn and other popular platforms.


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