Disruptive Innovation From Microsoft


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microsoftlogoMicrosoft recently announced the biggest restructuring in their history (the metric is number of people laid off in this case). 18,000 people are going to lose their jobs as part of the Nokia merger. However, to me that was not really the most shocking news, but then I don’t work there and no one I know is part of the 18,000 either.

Microsoft’s new CEO, Satya Nadella, made the statement that Microsoft was now going to focus on breakthrough innovations? Really? That would be a culture shift of major proportion from my vantage point.

Breakthrough innovations, by definition, reset the industry standard. When has Microsoft done that? One could argue that Windows did that, but a windows based operating system was not by any means a breakthrough when Microsoft introduced it, and given their dominate market share, they are the standard. So, for Mr. Nadella to state the Microsoft was going to focus on breakthrough innovation is a shock to me.

Maybe he can make that happen. Personally I doubt it. What do you think?


Republished with author's permission from original post.

Mitchell Goozé
Mitchell Goozé is the president and founder of Customer Manufacturing Group. His broad scope of business experience ranges from operations management in established firms, to start-up and turn-around situations and mergers. A seasoned general manager, he has headed divisions of large corporations and been CEO of independent firms, always focusing the company strategy on the most important person in business . . . the customer.


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