Data Loss Can Torpefy Your Business


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What does data mean in today’s business world?

In the age of information, data plays a vital role in the development of any business, and it can be very well said that success comes to those who can manage and protect their data in a better way.

Data gives information, knowledge, and ultimate wisdom for making correct decisions and proper actions that directly help in the growth of any business. Hence, it becomes crucial to protect your data from any loss or damage to keep your business operations smooth 24*7 without any glitch.

The Ponemon Institute’s Cost of a Data Breach Report puts the average cost of a data breach at $3.92 million, with healthcare being the most costly industry. The average time taken to identify and contain a data breach is a whopping 279 days.As expected, the shorter the lifecycle of the breach, the better. A breach lasting under 200 days costs $1.2 million less than one with a life cycle longer than 200 days.

Now the question is how data loss can affect your business and how Replication can rescue you from this situation. So let’s dive in to find the solution to these queries.

How losing data can affect your business?

In this digital world, data plays as the base of any business, and loss of data can result in a sudden break to your business, which can harm your business in many ways, such as:

1. Productivity disruption

Productivity suffers primarily when an organization loses its data irrespective of whether the loss is due to an unplanned network outage, software failure, malicious cyber-attack, or hardware failure. This can take days to recover, causing downtime and lost sales.

According to Datto: “An hour of downtime costs $8,000 for a small company, $74,000 for a medium company and $700,000 for a large enterprise.” For large enterprises, this equates to around $11,600 per minute.

2. Loss of reputation

In the age of information and digitalization, news travels at a very high speed. If your organization is not able to serve its clients due to data loss or ends up in the headline due to incident of data loss, it will create negative publicity for your organization and can damage your reputation permanently

3. Loss of confidential data

Data loss can lead to exposure of confidential and private information about your company, your clients, or your employees. If personal information about your client or employee is compromised, it can cost a hefty fine against your company for failing to comply with the data protection act.

For businesses that did not adhere to these regulations, fines could be issued to the organization to the tune of up to £500,000 for failure to comply with the Data Protection Act 2018

The Information Commissioner’s Office (ICO) has fined Cathay Pacific Airways £500,000 for failing to protect customers’ personal data. The UK watchdog said the airline’s computer systems had exposed details of 111,578 UK residents and a further 9.4 million people from other countries. (Cathay Pacific fined £500,000 over customer data. (2020, March 4). BBC News.

4. Permanent failure

Data loss can cause many financial and non-financial damages to your company, out of which permanent failure is the worst one. Every year many companies have to close their services permanently after being struck by a significant data loss. The financial and non-financial loss constitutes a perfect storm that creates an impossible situation for recovery.

94% of companies suffering from a catastrophic data loss do not survive – 43% never reopen, and 51% close within two years.
(University of Texas)

7 out of 10 small firms that experience a major data loss go out of business within a year. (DTI/Price Waterhouse Coopers)

5. Losing customers loyalty

If customers lose his essential data due to data loss occurring in your organization, their trust and loyalty are tarnished, and they might take their business elsewhere. This news will ultimately come out, and it may be a tough battle to find a new customer ever again!

Yahoo data loss Let’s take a look at one of the most significant data breaches in the 21st century, and its impact on the organisation whose customer data was hacked. Yahoo used to be an Internet giant. According to Lauren Johnson, Yahoo was seen as a digital pioneer. It was launched in 1994 by David Filo and Jerry Yang. Twenty-two years later when it was sold to Verizon in 2016, it had moved from a global Internet giant to a company that was struggling to compete in the same space as other search engine giants like Google. What made matters worse, was that while Yahoo was negotiating with Verizon, the company announced that in 2013-2014, its data servers were hacked a number of times and 3 billion accounts were affected. The details that were stolen across all the hacks were customer names, email addresses, phone numbers, dates of birth, passwords, as well as security questions and answers. This information about the data breaches reduced Yahoo’s sale price by about $350 million. However, the sale price reduction was just a minor consequence of the data breaches. Ever since the announcement that 3 billion customers’ data was exposed and stolen, the company has battled to regain the territory it lost to other Internet giants like Google and Microsoft. The bottom line is that consumers do not trust Yahoo to keep their private data secure.
(The Scary Effect of Data Breaches on Your Customers’ Loyalty. (n.d.).
Retrieved August 7, 2020,

Hence, loss of data can be a very costly affair irrespective of the size of the companies. In many cases, it takes years for the companies to recover and get back in a competitive business environment while in some situations, it can even lead to a permanent shut down!

How can Replication help you?

One of the most common uses of Replication is data recovery, which also provides accurate security at all times against any catastrophe, system breach, or software and hardware failure, where data may be compromised.

Replication focuses on ensuring that all your critical applications are up and running even after an outage. The main purpose of Replication is to provide Disaster Recovery, i.e., easy and quick resumption of work after any corruption or outage.

Replication also improves and optimizes server performance. With the help of Replication, businesses can run multiple replicas at multiple servers helping users to access data faster and also provides an additional feature of analytics replication. Data-driven organizations can replicate data from various sources to data warehouses, which allow them to power their BI tools.

By making data present at multiple locations, it ensures the large-scale sharing between various systems and thereby spreads the load of the network. The following are the various benefits of data replication to an organization:

Better reliability and availability: as data is present at different locations if one system fails due to any reason, data can quickly be recovered from another location.
Lower latency in data access: as data is available at multiple locations, the required data can be accessed from a closer location to where the transaction is being executed
Powerful analytic support: making data available from different sources to a data warehouse empowers other teams to work together on a common project and facilitate the use of business intelligence tools and improve the overall business process.
Enhance test system performance: as Replication simplifies synchronization and distribution of data, it creates quick accessibility of data for test systems enabling faster decision-making capabilities.

How Replication works

Replication involves writing or copying the same data to different locations. For example, data can be copied between two on-premise hosts, hosts in other locations, multiple storage devices on the same host, or to or from a cloud-based host. Data can be copied on-demand or transferred in bulk or batches according to a schedule, or replicated in real-time as the data is written, changed, or deleted in the master source.

Data replication stores your data in more than one site or node, which increases the availability of data. It copies your data from one server to another so users can share the same data without any inconsistency. It creates a distributed database where users can access the relevant information according to their requirements without interfering with others work.


There is no denial to the fact that data is acting as a fuel for the modern business world, and to sustain, grow and thrive in your business, one needs to ensure an uninterrupted supply of the fuel, i.e., data. Hence, each and every company must ensure the protection and security of their valuable data as losing it can result in substantial monetary losses, reputational losses, and in some cases, businesses can’t even recover with the loss accrued to them, resulting in permanent closure. One of the most effective solutions to avoid any of these is provided by Replication, which works as an effective way of protecting data and ensures business continuity 24*7*365.

Rajeev Gupta
As CEO of DBSync, Rajeev has led the strategic emphasis on the integration space, while also ensuring alignment between customer needs and product development. He has extensive experience with application architecture and on-demand computing. He earned his MBA from Owen School of Management, Vanderbilt University.


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