Customer Service Is the New Marketing


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I’ve become addicted to Slideshare. I like this (the Slideshare, below), though I think the title doesn’t do it justice (‘Customer Service is the new Marketing’).

I particularly like ‘The Secrets of The Concierge’, which you can find on Slide 21. They are:

1. Put conversations at the centre/center of your business
2. Reduce your sphere of control to increase sphere of influence
3. Smash the silos

3. is now a cliche (though true). And the Cluetrain Manifesto taught us 1. ten years ago. I find 2. the most potent message at the moment. Anyway, here’s the slideshare (click on ‘view’):

Phil Dourado
Author, Speaker, Independent Consultant
Founding editor of Customer Service Management Journal in the United States, and of its companion title, Customer Service Management Journal (now rebranded as Customer Management Magazine) in the United Kingdom. He is the author of The 6 Second Leader (Capstone, John Wiley & Sons, 27).


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