Consumer 2020 show Episode 2: Invest in your LOUSY customers + robots in customer service


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Hi friends, I hope you will enjoy the second episode of my Consumer 2020 show.

This time, I talk about your lousy customers. What if you invest money in your lousy customers and you see this as your marketing budget. If you want to know what I mean, check out the video.

The second part of the show is about the rising role of robots in customer service. Pretty soon, companies will have to choose between a REAL smile or a PROGRAMED smile.

Please check out the show. If you like it, please share it and subscribe to my YouTube channel. would mean a lot to me!

And if you have specific questions about customer centricity in a digital world, let me know. I would love to answer them in one of the next episodes. You can ask questions via Twitter, the comments, facebook, LinkedIn, Instagram… 

Enjoy the show!

Republished with author's permission from original post.

Steven Van Belleghem
Steven Van Belleghem is inspirator at B-Conversational. He is an inspirator, a coach and gives strategic advice to help companies better understand the world of conversations, social media and digital marketing. In 2010, he published his first book The Conversation Manager, which became a management literature bestseller and was awarded with the Marketing Literature Prize. In 2012, The Conversation Company was published. Steven is also part time Marketing Professor at the Vlerick Management School. He is a former managing partner of the innovative research agency InSites Consulting.


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