Connecting with Customers is Key to Customer Support


Share on LinkedIn

In order to have a successful business, you’ll have to ensure your customer service is excellent. The great thing about running a company today is that it’s incredibly easy for you to connect with your audience via email and social media. You can read a customer’s complaint and respond within a few minutes. Keep in mind that good customer service plays a huge role in customer retention. And if you want your business to make a lot of money, you’ll need loyal and returning customers.

Many new entrepreneurs and first-time business owners tend to put most of their time and effort into developing marketing strategies. While doing this will without a doubt help you attract consumers. However, to keep them you will need to offer exceptional customer service. It’s worth noting that customers want to know they can approach you about any issue and rely on your to solve them. If you don’t answer them promptly or provide bad customer service, you’ll lose consumers to your competition. The key to good customer support is simply connecting with your customers.

You should attempt to get to know them on a personal level. One of the best ways to do this is to set up a personal blog. As the owner of your company, you should have your photo on the company’s website because it will help you emotionally connect with your readers. When they leave comments on your posts, try to learn more about their likes and interests. By gathering this type of information, you’ll be able to figure out what type of content to write in order to keep your audience engaged.

By reading your blogs and getting to know who you are, they’ll trust you more. You’ll have the opportunity to get to know your customers even before they contact you for assistance or because they have a complaint. Since they’ll know and trust you, the problems they’re experiencing with a product or service you offer won’t bother them a lot because they’ll know you will help them.

Keep in mind that your customers will appreciate a quick reply. Make sure you have your customer service agents checking everything from email to Twitter. Whenever they see a new message, they should do their best to respond quickly. To help your agents focus on connecting with consumers, it’s a good idea to get an AI chatbot. They’re a great investment because they can instantly provide relevant information about a customer’s history to your agents, who’ll be able to get started on helping right away. Not only that, but since your customer service agents won’t have to do a lot of exhausting administration tasks, they’ll be more empathetic.

Another great way of connecting with buyers is by reaching out to loyal and longtime customers. Offer them exclusive discounts or the opportunity to sample your new products. It’s also a good idea to provide them with educational information, user guides, and free eBooks. In order to have good relationships with customers, you should always respond to their feedback. Listen to what they’re telling you and let them know their voices are heard. Make sure you respond even if it’s negative feedback. In case you’re ready to admit you made a mistake and offer a way to fix it, you may end up turning it into a positive review.

Whenever you get a review or message, make sure you read it carefully and understand what their issue is. In case they call you, your agents should let them speak for as long as they need to exactly explain the problem they’re experiencing. Being a good listener and showing them you understand what they have an issue with will instantly make your customers feel better about the whole situation.

Brian O'Connell
Business Writer
Brian is a semi-retired business owner with 15 years experience covering small business, entrepreneurship, careers, and financial planning. He has appeared in dozens of top-tier national business publications, including Time, MSN Money, The Wall Street Journal, CNBC, The, Yahoo Finance, CBS Marketwatch, and many more,


Please use comments to add value to the discussion. Maximum one link to an educational blog post or article. We will NOT PUBLISH brief comments like "good post," comments that mainly promote links, or comments with links to companies, products, or services.

Please enter your comment!
Please enter your name here