Common Challenges Faced By Ecommerce Businesses


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The perception that online business is the easiest to launch is significantly gaining acceptance in the views of many upcoming entrepreneurs. However, apart from cybersecurity challenges and global competition, there are several other challenges that you will anticipate.

As an e-commerce investor, business challenges should not impede your dream, but motivate you to do some things uniquely. Therefore expect to meet challenges but find ways to overcome them.

As you establish your footing in the business world, you will envisage to come across some of the challenges outlined here.

Order Fulfillment

Because it is an online venture, the likelihood of customers flooding your store is high. At some point, your order fulfillment resources may get overwhelmed. How to overcome this is upon you. You may decide to open various specific delivery stations in regions so that you can batch your orders to these stations. Alternatively, you may choose to outsource your delivery task to a third party. While doing this, take precautions to preserve the integrity of your business. Always use reputable people with known, apt customer care.

Sustaining Customer Loyalty

As you establish your online presence, you will tend to attract a particular pool of customers. Retaining these customers may prove to be an uphill task if you do not put in place proper measures. Do your homework well. You may acquire the profile of your customer base. This data will help you understand the composition of your customers and hence come up with suitable attraction methods to keep them.

Converting Shoppers To Buyers

You will work hard to drive traffic to your website. That is good. To attain excellence, you must craft some unique ways of converting these leads to buyers. High traffic without customers purchasing your products or services will be pointless. The method you will use to convert these leads will depend on your marketing campaign optimization methodology. Different customers have different behavior. Analyze your customers’ characteristics so that you decide how to tackle your leads’ transformation.

Generating Appropriate  Traffic

Working tirelessly to generate traffic to your website is an excellent idea. That is not enough. You should strive to capture quality visitors who will ultimately convert to clients.

You must work smart by investing in continuous and progressive search engine optimization alongside other traffic generating techniques like social media adverts and email marketing among other traffic generating practices.

Online Visibility

To establish a visible online presence, you will need substantial traffic flow to your website. Again, you will need to optimize your website so that you can “at least” appear on the first page of google searches. As you continue to work on your SEO, many other businesses will be doing the same. Therefore the only way is to do things differently and correctly. You have to it continuously and sustainably because attempting to make use of any black hat SEO can harm your e-business for the long term.

Technology Change

Therefore, as you keep updating your website and security systems, your competitors will be doing the same or even more. Keep conducting continuous research so that the development of your business is above board and ahead of the technology. As you do this, put in mind the composition of your customer base. Will they be abreast with new technological developments? Will they be receptive if you put in place user changes or they will “migrate” to the next online shop that has systems they are familiar with, and friendly to them. Customer feedback will be essential before retiring your existing systems.

Brian O'Connell
Business Writer
Brian is a semi-retired business owner with 15 years experience covering small business, entrepreneurship, careers, and financial planning. He has appeared in dozens of top-tier national business publications, including Time, MSN Money, The Wall Street Journal, CNBC, The, Yahoo Finance, CBS Marketwatch, and many more,


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