Web analytics is growing up. Omniture – one of the 800 pound gorillas of the web analytics industry, has added certification to its offerings at the Omniture University.
An Omniture Certified Professional comes in three flavors according to the Omniture Certified Professional Program
Omniture Certified Professional: Sales™ . This certification validates your ability to effectively sell Omniture’s award-winning suite of online marketing solutions.
Omniture Certified Professional: Implementation™ . This certification demonstrates your ability to successfully plan and implement Omniture solutions.
Omniture Certified Professional: Support™ . This certification offers a best practices approach for supporting your customers’ Omniture solutions.
The Web Analytics Association is also working on certification programs for Web analytics professionals. While the WAA is going to ensure proper strategic and business acumen, Omniture is going to certify their users for technical skills. Watch for WAA announcements by the end of the year.