Celebrating Customer Experience Day


Share on LinkedIn

One of my favorite days of the year has rolled around again.  Happy Customer Experience (CX) Day to my fellow CX professionals and companies around the globe that create great experiences for their customers!  I’m at the airport waiting for a flight to see one of my favorite customers, and I am very grateful that Qvidian has a customer-centric culture and strong employee engagement.  It’s wonderful working for a company that has true “customers first” commitment from the CEO.  But shockingly, 80% of CEOs believe they deliver a superior customer experience, but only 8% of their customers agree. [Bain & Company]

In years past I reflected on the important role sales plays in CX efforts, focusing on their buyers to deliver better customer experiences.  This year, I want to highlight a few numbers we should all be aware of.

  • It is 6-7 times more costly to attract a new customer than it is to retain an existing customer. [White House Office of Consumer Affairs]
  • 54% of consumers shared bad experiences with more than 5 people, and 33% shared good experiences with more than 5 people. [Zen Desk Dimensional Research]

Tweet This!

80% of CEOs believe they deliver a superior customer experience, but only 8% of their customers agree. http://bit.ly/1QWnQ8u

So take pause and think about if you are truly providing your customers the experience they expect – and deserve. A simple reminder can help you get your sales teams back on track if your customer focus is lost. Qvidian will be attending many upcoming events, so if you or your team are in attendance, be sure to stop by and say hi and hear how our customers are improving the experience for their buyers.

Wishing you a wonderful CX Day 2015!

Republished with author's permission from original post.

Deirdre Sommerkamp
Deirdre is a senior customer experience and sales effectiveness professional on Qvidian's Consulting Services team. With over 20 years of experience spanning a variety of industries, she focuses primarily on strategic services such as sales execution and process mapping, sales playbook design and change management.


Please use comments to add value to the discussion. Maximum one link to an educational blog post or article. We will NOT PUBLISH brief comments like "good post," comments that mainly promote links, or comments with links to companies, products, or services.

Please enter your comment!
Please enter your name here