Have you noticed how inflated Internet ratings are? It may be that the people who rate things are those who are interested in them, so they rate them high.
For example, people who rate romance novels are probably those who read a lot of them. So, even a mediocre romance novel is rated pretty good by them.
The “average” rating for a book on Amazon is 4.2 out of 5. Are ALL books really that good? …or are those who are rating the books friends of the author? If you average 4.0 out of 5, what’s wrong with you?!
When Amazon started selling milk a few years ago, the ratings were outstanding! “Worth its weight in gold times infiniti!” What does this mean?
Even staplers received outstanding ratings, with only one rater rating it “average.” Are there no average staplers out there?
Some companies are using such ratings and Blogs as “Voice of the Customer” research. How wise is this? Some companies have actually been caught inflating their scores by having employees rate their products.
It makes you have new respect for traditional surveys, doesn’t it, even with their inherent flaws? I suggest that some of the more traditional methods should be used, until and unless we can find a way to deflate some of these ratings. What do you think?