Business Goals For Startups that make you Rule the Market


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Establishing a startup venture can be thrilling, grueling, stressful, and sometimes rewarding. Every startup owner begins a startup journey with a lot of plans and strategies keeping in mind.

There is a bundle of things to be managed like-cash flow, investors, workforce, production, supply chain, and whatnot. To achieve success at every level, all the processes must be done in a streamlined manner. Business planning and goal setting are vital to a business as it considers a roadmap to success.

A good understanding of business goals helps entrepreneurs achieve set objectives and ultimately satisfying end-user demands.

Why is Goal Setting Important to Business?

Running a startup is difficult. The startup entrepreneur has to take hard and unprofitable decisions sometimes to be successful. Crucial decisions like marketing, budget, products, and everything else has to be taken on a regular basis.

  • Goals provide Focus
  • Goals Keep Everyone Motivated
  • Goals Promote Teamwork
  • Goals Help You Measure Success
  • Goals increase Morale

Set these listed Business Goals and make your Startup ready to rule the Market

Here are some goals that need to be followed by startups to boost ROI and growth.

1. Develop a Sustainable Business Model

Before moving into the development phase, you must create a sustainable business model so that all things would be clear related to business. A well-designed business model can also attract investors or partnership firms to lead the business.

To create a business model, you need to take a few things into account such as what value does your startup give to your customers, what are the functionalities it involves, how your product is different from your competitors, how will you manage the supply chain, how will you manage cash flow and so on.

A sustainable business model helps you to manage things and the development process in a streamlined manner. Don’t try to copy any other business model from industry, focus on your prime concerns and goals.

You can thrive your business by creating well-planned business models. It can help you nurture your business for future success.

2. Managing Startup Cash Flow

To keep your Startup survive in the crisis situation, you need to have sufficient funds to combat the crisis. Your Startup will last longer if you manage your cash flow smartly.

Your business cash flow depicts whether you have enough money to pay bills. Therefore, you will need to create a realistic financial budget that will get your business at the end of the year. Presently, managing startup cost is a tough challenge.

To give you an example – T.C. Elli’s, a clothing merchant, sold rough goods when they are not making any profits. The company was going through tough times that the owner had to invest her personal savings into the business for survival.

To discontinue this situation, the owner started delivering lower-priced goods and making more cautious financial decisions. This decision helped her revamp her business’s cash flow.

3. Create a Minimum Viable Product (MVP)

A minimum viable product is the first version of the product you develop. MVP is used to test product efficiency whether it is satisfying targeted customer’s needs or not.

Developing a minimum viable product is vital to your business as it depicts whether your targeted customers like the product or it is worth usable. Use results to make changes before developing the final version of the product.

Groupon founder began his career with an entirely different website and functionalities. When this didn’t work out, he came up with a new idea and created a blog called the Daily Groupon. The MVP model helped them pivot their offerings from what they had been doing previously.

People loved the website and started using it on a regular basis. Even startup unicorns like Uber, Airbnb, and Spotify used the MVP-first model to check through their audiences.

4. Search your Client and Market Base

For making your startup survive in the market, you need to understand your client base. By this, you can improve your product and marketing. To understand your market and check out if your business model works locally as well as globally.

Search more about your client base by exploring their behavior and demand for the products. You can interact with customers by making them fill short feedback forms that can help you understand the buyer personas of your clients. Many businesses get benefitted from understanding their client’s requirements.

Here, Netflix is a perfect example of this. Netflix is customer-obsessed – it collects huge amounts of data on customers and uses that data to help customers search their favorite shows and to create high-quality original content that is customer-centric and favorable.

Putting it all together

There are no hard and fast rules for setting business goals or milestones for startups. Every startup is different and their goals are also different. It’s the right time to turn each goal into a SMART goal. A Smart goal is one that is measurable, achievable, specific and time-based. By setting up their goals, startups can thrive success at all times.

Sonika Mehta
Sonika is a co-founder at Zonka Feedback - a multi-channel Customer Experience and Feedback Platform. She is passionate about Customer Experience and how Technology can aid and improve it. She helps businesses devise and implement CX programs. She is an avid reader, loves to write poetry and enjoys sharing about her experience in marketing and sales.


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