Building Custom Loyalty through Short Pay Invoicing


Share on LinkedIn

I have been researching ways for a while now on gauging accurate feedback from customers. Many companies use focus groups, social media data, surveys and post interviews. Although these can be good and they have their certain place, I don’t feel they are great.

What if companies sent an itemized invoice to their customer and asked the customer to cross out any service they didn’t feel provided value. Then provide an explanation on why they didn’t feel it was valuable and the company would adjust the invoice amount based on what the customer deemed valuable.

With this model, the company could gauge what is working or not and adjust their approach. At the same time the customer feels happy about what they are paying and that the company values their input. Now that is powerful!

Republished with author's permission from original post.

Jason Swenk
Hi, I'm Jason Swenk. I started my career jumping into the Internet boom in 1999. I had a great passion for technology and marketing, so I started a digital agency. In 2011, I was lucky enough to have my agency acquired and then just 7 months later got acquired again by a public company. What a ride! "My goal of developing this content, is to provide valuable advice that provides immediate actionable steps you can do right now that will make a difference in your business. "


Please use comments to add value to the discussion. Maximum one link to an educational blog post or article. We will NOT PUBLISH brief comments like "good post," comments that mainly promote links, or comments with links to companies, products, or services.

Please enter your comment!
Please enter your name here