I have been researching ways for a while now on gauging accurate feedback from customers. Many companies use focus groups, social media data, surveys and post interviews. Although these can be good and they have their certain place, I don’t feel they are great.
What if companies sent an itemized invoice to their customer and asked the customer to cross out any service they didn’t feel provided value. Then provide an explanation on why they didn’t feel it was valuable and the company would adjust the invoice amount based on what the customer deemed valuable.
With this model, the company could gauge what is working or not and adjust their approach. At the same time the customer feels happy about what they are paying and that the company values their input. Now that is powerful!
