Because of the customer…


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On a recent visit to a UPS store, while we were having some packages shipped, I noticed a little saying that was prominently posted near the cash register. I asked the owner if she would share it with me, and she did. See if you think it matches what we do as customer service professionals:

  • Because the customer has a need, we have a job to do.
  • Because the customer has a choice, we must be the better choice.
  • Because the customer has sensibilities, we must be considerate.
  • Because the customer has an urgency, we must be quick.
  • Because the customer is unique, we must be flexible.
  • Because the customer has high expectations, we must excel.
  • Because the customer has influence, we have the hope of more customers.
  • Because of the customer, we exist!

“It’s not just customer service, it’s the best customer service. It’s serving your customer so well, they tell others about your products, services and customer service. Your customers should never want to stop doing business with you. Their interactions with you should make them feel they’re interacting with family.” –Mike Bova

Republished with author's permission from original post.

Steve Martorano
Steve has been on the front lines with customers for over 25 years. He is currently Director of Customer Services for Polygon Northwest, a real estate developer in both the Seattle and Portland markets. Steve is also the creator of, an online resource designed to provide insights and training to customer professionals across many industries.


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