Banking on giving back to the community UmpquaBank


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#7 in the Green Goldfish Project – Umpqua Bank

Green Goldfish #7Taken from a comment by employee Heather Primeaux:

We are given and encouraged to use 40 hours of paid time each year to volunteer (which I can and do use to volunteer at my kids’ schools and for field trips).

Here’s a YouTube video to provide a little background on Umpqua:

Marketing Lagniappe Takeaway: Smart move. A community bank should make a point to give back to the community.

Today’s Lagniappe (a little something extra) – According to Wikipedia, South Umpqua State Bank was formed in 1953 in Canyonville, Oregon, with six employees. It was started by a group of people working in the timber-logging business who wanted to create a means for their loggers to cash their payroll checks.

What is the Green Goldfish Project?

The Green Goldfish Project is a quest to find 1,001 examples of marketing lagniappe for employees. Happy employees = Happy Customers. A green goldfish is the little signature extras given to employees. They help differentiate a company, increase employee retention and drive positive word of mouth.

What’s Your Green Goldfish?

Republished with author's permission from original post.

Stan Phelps
Stan Phelps is the Chief Measurement Officer at 9 INCH marketing. 9 INCH helps organizations develop custom solutions around both customer and employee experience. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is the author of Purple Goldfish, Green Goldfish and Golden Goldfish.


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