Tara Kelly
How to Support Women as Leaders in the Workplace All Year Long
During Women’s History Month, you’re more likely than any other time of the year to see reminders that women need support in the workplace, particularly in leadership positions. It’s not news to anyone that women are underrepresented in the tech space, where approximately a...
Make Sure You’re Focusing on Your Best Customers
The path to retail success sounds simple in theory: Build loyalty and create sustainable growth by delivering a great customer experience. By doing this, first-time customers become repeat buyers and stick with your brand, allowing you to maximize their lifetime value as customers. But...
Stop Flying Blind: Why Closed Feedback Loops Matter More Than Ever
Marketers need to see the customer journey clearly to do their jobs effectively, but for many, the view of the customer’s path is partly cloudy at best. No one likes flying blind. When good pilots fly through heavy weather, they rely on their flight...
Why NPS is Still The Top Dog
The Net Promotor Score (NPS) metric first took the marketing world by storm in 2001. It’s now 2021, and things have changed over the past year, let alone the past two decades. So how much value does the NPS metric still hold after all...
Text Your Way to Customer Loyalty
The average person sends 15 texts per day, and 90% report that they read incoming texts within three minutes. Text is the channel many people — especially younger consumers — use most often to communicate with friends and family. And text can be a...