Tara Kelly
Tara Kelly
As SPLICE Software's founder, Tara Kelly is passionate about technology’s potential to change lives for the better. She has consistently channeled that belief into developing technologies that enhance operations, enable better service delivery, and improve the customer experience. An open source activist and recognized user experience designer, Kelly has served as a board member for the International Board for Voice User Interface Design, the Canadian Cloud Council, Technology Alberta and the Entrepreneurs Organization.
How to Support Women as Leaders in the Workplace All Year Long
During Women’s History Month, you’re more likely than any other time of the year to see reminders that women need support in the workplace,...
Make Sure You’re Focusing on Your Best Customers
The path to retail success sounds simple in theory: Build loyalty and create sustainable growth by delivering a great customer experience. By doing this,...
Stop Flying Blind: Why Closed Feedback Loops Matter More Than Ever
Marketers need to see the customer journey clearly to do their jobs effectively, but for many, the view of the customer’s path is partly...
Why NPS is Still The Top Dog
The Net Promotor Score (NPS) metric first took the marketing world by storm in 2001. It’s now 2021, and things have changed over the...
Text Your Way to Customer Loyalty
The average person sends 15 texts per day, and 90% report that they read incoming texts within three minutes. Text is the channel many...