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Word Clouds vs Text Analysis: Why are Word Cloud Limited?

It's undeniable that word clouds were an important tool in visualizing text analysis. When compared with sifting through and reading individual comments and feedback, word clouds were definitely an improvement. However, with the evolution of text analysis tools, the game has completely changed." Simply...

6 Reasons to Invest in Customer Feedback Analysis

Staying ahead of the competition, pleasing your customers by satisfying their needs, and eventually winning their loyalty, are all critical considerations to your business. Often though, too much focus on growing your brand can make you oblivious to the opinions of your customers and...

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