Trish Bertuzzi
Trish Bertuzzi
I founded The Bridge Group with a mission to help technology companies build highly successful inside sales teams. Since 1998, we have worked with over 190 technology clients, helping them increase productivity, drive higher conversion from leads to revenue and maximize Inside Sales performance.
Inside Sales Onboarding is Broken
18 short months ago I was presenting to a room full of 200 or so Inside Sales Executives at the AA-ISP Leadership Summit. I...
Social Selling as the New Sales Skill
I have a confession to share – I have gone through the full 5-stage Kübler-Ross coping model with the buzz around Social Selling. Here's...
Pitfalls when Building Inside Sales (Part 2)
This is the final part of a podcast with Brian Zimmerman on "pitfalls to avoid when building an inside sales team." You...
Take the Social Media “Too Much Yappin'” Quiz
I recently discovered a blog that I really enjoy - Pam Moore's The Marketing Nut. With her permission I've excerpted parts of her Social Media:...
Central Desktop, CEO Isaac Garcia on When VC Means Value Add
Did you ever run across an organization that you want to model your business against because they just get it? Well, I have and...
Sales Speaks: Perceptions & Ponderings on Marketing Leads
With all the buzz around sales and marketing alignment we thought it was time for a sanity check. Analysts, consultants and technology providers...
It’s the ‘Cold’ that’s Dead – Not the ‘Calling’
Not a day goes by that I don't see numerous bloggers, tweeters, etc. arguing passionately that cold calling is dead. The problem is that people...
4 Ways to Get Your Prospects to Call You Back
No matter how persuasive, compelling or brilliant you may be, it's difficult to build a relationship with a prospect if you can't get them...
SNAP Selling – a Book Review
Anyone who knows me knows I am a major fan of Jill Konrath. I was incredibly flattered when she sent me an preview (full disclosure:...
I Have a Crush on Juan Eloqua!
Every once in a while a great marketing idea comes along. Something that is fresh, informative and interesting. Eloqua, the marketing automation and revenue performance...