Subodh Rane
How CRM Technologies Can Improve the Government Service Experience
Businesses worldwide adopted CRM technologies to be closer to their customers so as to understand their needs and preferences, and to offer better products/services. Recent years have seen the public sector also jumping on the CRM bandwagon and we as citizens are witnessing a...
Customer Data Management: 7 Best Practices to Get More Value From Your CRM Investment
The Independent reported that "An estimated 5.2 million pieces of direct marketing promotional material were delivered to deceased people during the festive period. As well as being very upsetting for bereaved relatives, this created enough rubbish to fill 245 dustbins." Organizations embark on CRM...
The Future of CRM: Beyond Customer Transactional Data to Add Social Behavioral Metrics
With CRM technologies evolving, one of the important selling points has been the ability of CRM systems to provide a 360 degree view of the customer. Having an integrated view of the customer has helped organizations to keep all departments (Sales, Service, Finance etc.)...