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Steve Thompson

Steve Thompson
Steve Thompson is Managing Partner at Value LifecycleTM, which helps companies position, negotiate, and close critical business deals. In the past 20 years, he has worked on over $15 billion in B2B deals in over 120 different industries. He previously worked in senior operations, sales, and executive management at Westinghouse, Black & Decker, and DuPont. Steve also served as a nuclear submarine officer in the US Navy.

Don’t Make It Difficult for Customers to Choose You

I remember it like it was yesterday, though it was a dozen or more years ago. One of my key clients was fretting over...

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