Home Authors Posts by Sherry Smith

Sherry Smith

Sherry Smith
Sherry Smith is General Manager of Global Enterprise at Criteo, in which she oversees strategy and daily operations for Criteo’s Retail Media commercial teams globally. Prior to joining Criteo, she served as the Chief Executive Officer of Triad Retail Media, GroupM’s retail media specialist company. She has over 20 years of experience in the digital marketing space, having helped retailers unlock new revenue streams and mature into multi-million-dollar media publishers through data-powered, holistic strategies with their brand partners.

“Phygital” Isn’t Just a Strategy, It’s the Only Strategy for Retailers

The fully integrated commerce future is here. A recent study showed over 27% of millennials will increase their online spending in 2023, while half...

New Posts