Seth Grimes

Can Sentiment Analysis Decode Cross-Cultural Social Media?

Can sentiment analysis shed light on cross-cultural social-media use? Beyond use: What tools can help measure cross-cultural social-platform expansion and cross-cultural networks? I like these questions. They originate with writer and researcher Lydia Laurenson, who contacted me after coming across a conference I organize, the Sentiment Analysis…

Sentiment Analysis Innovation: Making Sense of the Internet of People

Sentiment analysis aims to make sense of the Internet of People. That's what interests me, technologies that take on the thinking, feeling, social network of interconnected individuals. Built into business solutions and cognitive systems that "learn and interact naturally with people to extend what either humans...

Augie Ray on Informed Customer Experience

Positive customer experience is a key contributor to satisfaction, loyalty, advocacy, and, ultimately, profitability, which makes customer experience management (CEM) -- the application of practical and analytical methods to measure and improve CX through better design and delivery of products and services -- a...

SAP Takes Sentiment Intelligence for a Spin via New Rapid Deployment Packaging

SAP's rapid-deployment solution for sentiment intelligence with SAP HANA -- this new product packaging is a mouthful -- launched on August 1, a combination of software and services that integrates sentiment analysis, drawing on social-media sources, into SAP customer relationship management (CRM) and other...

From Mentions to Meaning: An Analytics Journey

Maslow's hierarchy of needs is an invaluable tool in the study of human motivations, with higher "self-actualization" needs rising above lower level "physiological" requirements such as food, water, sex, and sleep. These needs are expressed in our everyday lives, in our words, actions, and...

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