Santosh Kumar
A Tech reboot: why are fashion companies building their inhouse analytics competencies?
Here’s why fashion businesses have moved from the traditional outsourcing model to building up their inhouse competencies: Business Context: Unless you are the Kardashians, you understand your family better than an outsider. You know exactly what the business needs at a given time as opposed...
5 ways Fashion businesses can increase traffic – online and in-store
It’s 2018. What’s the most revolutionary development in fashion over the past few years? Is it the check and plaid mania? Or maybe the shirtdress or the oversized, lightweight dress? Maybe it’s the apron and baby doll dresses that have entered the summer wardrobe...
Advanced analytics in the Restaurant Industry
The fight over which restaurant gets to satisfy your appetite is surely heating up. With ~$800B sales last year, this is an exciting space to watch, especially now. Customer expectations are at an all-time high and the consumer behavior is simply changing. Before we...
Challenges of Fashion Retailing in 2018
The global apparel market is valued at 3 trillion dollars, 3,000 billion, and accounts for 2 percent of the world's Gross Domestic Product (GDP). In recent years, increasing vertical integration and the relentless rise of online sales have created fundamental structural shifts in the...
‘Moneyball’ing data – A closer look at how churn and propensity models work
No matter how well you understand the subject and all the formulas, equations and algorithms that go with it, having the ability to predict something that is going to happen in the future is cool! If I had to make a pop culture reference to...
3 Tips to Personalize Retail Newsletters
The power of sophisticated technology is no longer the privilege of technologists alone. It has moved into the hands of the common man. This consumerization of technology has put the customer in the driver’s seat and retailers are expected to deliver more convenience, more...
New age realities of the Food and grocery industry
Food and Grocery is one of the fastest growing segments in retail and as per an estimate, by 2022 consumers could be spending $100 Billion on online grocery alone, constituting more than 20% of the overall market, worth almost $ 1.5 trillion. While there is...
From analog to algorithms – The evolution marketing in retail
As someone who loves retail and the technology behind it, looking back at how things were done in the past, really lets me appreciate how far we have come. Consumers no longer see a distinction between online and offline shopping. Whether it’s searching on...
Counterpunching AmazonGo
Unless you are living under a rock, you have probably heard of AmazonGo. At the time of writing this article, there were 10M+ views of the video Amazon made to show the world how it’s done. There have been millions of shares on...