Santosh Kumar
Santosh Kumar
Santosh Kumar, Senior Manager, Marketing @ Manthan,is a senior marketing professional with extensive experience in helping business’ get the very best in BI and Analytics Solutions. If your business is looking to adopt and leverage analytics in any form, he is the person you need to be talking to.
A Tech reboot: why are fashion companies building their inhouse analytics competencies?
Here’s why fashion businesses have moved from the traditional outsourcing model to building up their inhouse competencies: Business Context: Unless you are the Kardashians, you...
5 ways Fashion businesses can increase traffic – online and in-store
It’s 2018. What’s the most revolutionary development in fashion over the past few years? Is it the check and plaid mania? Or maybe the...
Advanced analytics in the Restaurant Industry
The fight over which restaurant gets to satisfy your appetite is surely heating up. With ~$800B sales last year, this is an exciting space...
Challenges of Fashion Retailing in 2018
The global apparel market is valued at 3 trillion dollars, 3,000 billion, and accounts for 2 percent of the world's Gross Domestic Product (GDP)....
‘Moneyball’ing data – A closer look at how churn and propensity models work
No matter how well you understand the subject and all the formulas, equations and algorithms that go with it, having the ability to predict...
3 Tips to Personalize Retail Newsletters
The power of sophisticated technology is no longer the privilege of technologists alone. It has moved into the hands of the common man. This...
New age realities of the Food and grocery industry
Food and Grocery is one of the fastest growing segments in retail and as per an estimate, by 2022 consumers could be spending $100...
From analog to algorithms – The evolution marketing in retail
As someone who loves retail and the technology behind it, looking back at how things were done in the past, really lets me appreciate...
Counterpunching AmazonGo
Unless you are living under a rock, you have probably heard of AmazonGo. At the time of writing this article, there were 10M+ views...