Ryan Kh

Content Marketing Can Increase Responsiveness of Your Customer Service Team

Traditional organizational structures are not well-suited for modern customer service strategies. The best customer service strategies are embraced by companies with more fluid boundaries between different departments and functions. One example of this trend is the integration of content marketing and customer service. In 2013,...

Is Burnout Destroying Your Customer Service Strategy?

Companies are facing a customer service crisis. In any given year, poor customer service costs them $75 billion, as many customers switch brands. Customer surveys show that people are not happy with the service they are receiving. Around 35% of customers have become angry...

How Tiny Businesses Can Offer Stellar Customer Support

Running a small business can feel like having octopus arms. Daily operations sometimes dominate the narrative, pushing aside long-term strategy. Customer Service is a buzzword, but Customer Support is the practice of anticipating customers’ needs and going above and beyond to make them feel...

Customer Service Lessons from CPVLab Security Breach

I have been a keynote speaker at a number of events. While I typically focus on the theory of customer service and marketing practices, sometimes I feel that the best approach is to use a real-life example. I encountered one recently after talking to...

Overcoming Customer Service Challenges with Patrons With Poor Credit

The Great Recession took its toll on millions of consumers. Numerous consumers were forced to take on debt to absorb regular living expenses after losing their job or taking a pay cut. Others were unable to pay off existing debt after their income sources...

3 Risks with Using Templated Customer Service Emails

Customer service depends much less on face-to-face interaction than it did in years past. Surprisingly, email has changed the dynamic considerably. While some branding experts feel that email is too impersonal to engage with customers, many companies have discovered that it can be an...

3 Ways to Improve Your Customer Loyalty Index

Customer loyalty is a very important factor for every business. It is also one of the most difficult to measure. Many factors play a role in customer loyalty and there are different ways that it can be defined. After years of careful research, marketers have...

Build Customer Loyalty by Offering Cryptocurrencies as a Payment Option

Cryptocurrencies are a hot topic right now. Bitcoin was worth $1,000 at the beginning of 2017. By the beginning of December, the currency had shot up to $10,000, making some investors very rich in the process. Other cryptocurrencies have shown similar steep trajectories in...

3 Data Analytics Mistakes with Customer Service Optimization

Inbound marketing isn’t the only field that has been touched by big data. Big data is making waves in the customer service professional as well. Unfortunately, the hype over big data has often distracted customer service professionals from the steps that they need to...

How Effective Team Collaboration Equals Great Customer Service

Last year, Nate Brown published an insightful post here saying that collaboration is the key to excellent customer service. Brown’s post highlights some of the importance of employees at all levels engaging with customers and their colleagues to make sure customer needs are met. Why...

4 Ways Agile Marketing is Delivering a Better User Experience

Agile Marketing has a reputation for doing a lot of different things. However, it’s important to never lose sight of the fact that one of its main purposes is to create a better user experience. In fact, this is the foundation on which its...

5 Reasons Your Mobile Engagement Strategy Is Falling Flat

In 2015, mobile Internet usage surpassed desktop usage for the first time ever. Brands in every industry are trying to take advantage of mobile marketing, but many are struggling to get results. The problem isn't that they aren't getting enough exposure with their mobile marketing...

The Right Way to Use Incentives for Better Customer Relationships

Offering customer incentives can be a great way to build stronger relationships with your customers. Customers are clearly interested in them as well, because the average household is subscribed to 25 different customer loyalty programs. This means that there are over three billion customer...

How to Build Stronger Customer Relationships with Instagram

If you aren’t using Instagram as a customer branding tool, then you are really missing out. There are currently over 600 million active users on the site. It has been growing by 100 million users every six months over the past two years. Many brands...

Social Selling is Impossible Without Big Data

Social selling is a new concept that has been proven to be tremendously effective. According to the 2014 Sales Benchmark Index, social sellers outperform other marketers by 66%. However, your social selling strategy must be executed properly to get results. In 2017, social selling campaigns...

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