Ralph Mroz
Ralph Mroz
Since 1978, Ralph Mroz has managed or implemented nearly every step of the marketing process. His experience spans hands-on tactics to corporate strategic planning, encompassing large corporations, small companies, as well as start-ups.
Rules? We spit on the rules!
I was scanning an issue of Sporting News at the doctor's office today, and they had a little blurb about something from 1985 that...
Live person selling can be more profitable than web orders
Over the past decade or more, companies have been automating their web ordering/selling engines, in the quite reasonable belief that it is a lot...
What management can learn from political primaries
We are in the presidential primary season. This round, only the Republicans are having a serious primary, but there is an important...
Will we kill innovation?
I live in Greenfield, Massachusetts, which due to poor planning and bone-headed decisions by town government a couple decades or so ago, is a...
Size Counts
I've learned many things from Mitch since I joined CMG in 1999, but perhaps the one nugget I remember most often is his insight...
The dog metaphor again: why dogs are like enterprise processes.
Walking a friend's German Shepherd today got me thinking about dogs, dog training, and how they are like enterprise processes. When we had a German...
Now is the time to hire
I ran into a friend today who had been a union carpenter for as long as I've known him. Of course work has...
Liberals, Conservatives, and the CEO’s Time
One of the most efficient ways I've found to keep up with the news and the issues is to peruse memeorandum.com a couple times...
The lesson of Microsoft for almost everyone
I recently ran across a young singer in Poland with my last name (actually Mroz is a fairly common name in Poland): Urszula Mroz....
Why your business should look like my pit bull
I posted a little while ago about the pit bull we adopted after hurricane Katrina. When I look at him he sometimes seems...
Earmarks, Art Centers, and Employee Loyalty
The big subject this week in Washington is earmarks: to ban them or not. The proponents of continuing them, IMO, don't "get" their...
When not to hire people like you
I was talking with a neurologist recently and the conversation turned to another neurologist. "I don't understand why Dr. "X" went into sleep...
Tagless t-shirts and willfull ignorance
One of the greatest innovations, in my daily life at least, is the tagless t-shirt. For decades every time I bought a new...
Ads ARE about emotion (duh)!
Following up on Mitch’s post below about 15 second ads, we (actually, the smart one in the family) notes that because ads are all...
A quick reminder about how not to make sales
I went to the post office the other day, and the line was so long that I left and planned to use FedEx or...
Who knew? Doing good by your customers is sometimes a winning strategy!
One strategy is almost any industry is to provide really superior customer service. There’s almost always some segment of the available market that isn’t...
The REAL Problem with sales
Leads??? The problem causing down sales now is poor leads? I don’t think so. I mean, nothing’s happened to cause the leads to get...
Leaving Money on the Table
I was talking with a friend over the weekend. He’s part of a small crew that does warranty work for one of the nation’s...
HumInt andf Forensic Sales Analysis
I’ve been buying products in retail stores now for…well, many decades. In all of that time I’ve yet to have a store manager approach...