Rachel Sullivan
Rachel Sullivan
Rachel Sullivan, director of marketing at Metis Communications, develops marketing strategies that catapult emerging companies to the next level. She leads the agency's marketing initiatives and helps clients implement compelling marketing campaigns that drive leads, impress customers and create brand awareness.
7 Ways to Create Stronger Case Studies
Case studies are valuable bottom-of-the-funnel content assets that speak volumes to the quality and results of your company’s work. Case studies are an...
5 Ways buyer personas help you attract better customers
When you write a new piece of content, who do you picture as the reader? When you help your business development rep script a...
Your business is only as strong as your customer data
Image source Last week, I checked my mail and found an envelope from my cable company (looking at you, Time Warner). I was immediately annoyed...
How marketers can create memorable customer experiences
Image source/ Marketers, it's time to stop focusing on the tactics. Ok, maybe don’t completely stop. Stick with me. One email or one blog post…