Rachel Sullivan

7 Ways to Create Stronger Case Studies

Case studies are valuable bottom-of-the-funnel content assets that speak volumes to the quality and results of your company’s work. Case studies are an indispensable resource and often one of the first assets serious prospects will ask you for. All this means you should not...

5 Ways buyer personas help you attract better customers

When you write a new piece of content, who do you picture as the reader? When you help your business development rep script a new phone pitch, can you picture the person on the other end of the phone? If the image in your head...

Your business is only as strong as your customer data

Image source Last week, I checked my mail and found an envelope from my cable company (looking at you, Time Warner). I was immediately annoyed because I always choose paperless communication options. Why are they wasting paper on me? I opened the envelope to find...

How marketers can create memorable customer experiences

Image source/ Marketers, it's time to stop focusing on the tactics. Ok, maybe don’t completely stop. Stick with me. One email or one blog post or one press release is not going to win you the world. Sure, every step is something when you’re building…

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