Patricia Salamone
Patricia Salamone
A career strategist having worked across the financial services, CPG, media and telecom sectors, Patricia seeks resonance with every problem she is hired to solve. She sees innovation through the lens of human need, framing what is to be solved not through the problem at hand, but rather the mystery to be unraveled. Innovation work, she believes, does not simply exist across a spectrum of incremental to disruptive, rather it occurs in the form of equity to be stretched, product lines to be extended, and positioning strategies to be reimagined.
Four Trends That Matter to Customers and How Brands Can Resonate
We’re living in a time of transformation. As is such, it should come as no surprise people are critically evaluating what type of future...
Human-Centered Design: Core Principals for Research
Human-Centered Design (HCD) continues to create interest and intrigue among professionals from researchers to innovation specialists. And with good reason: it offers powerful new...
Human-Centered Design and the Pursuit of Happiness
The outdoor recreational movement of the past century is experiencing a comeback. Whether it is due to post-pandemic attitudes or newfound energy to balance...