Patricia Salamone

Human-Centered Design: Core Principals for Research

Human-Centered Design (HCD) continues to create interest and intrigue among professionals from researchers to innovation specialists. And with good reason: it offers powerful new ways of understanding human behaviors, preferences, and challenges from a uniquely customer-centric perspective. However, there is also a fair amount of...

Human-Centered Design and the Pursuit of Happiness

The outdoor recreational movement of the past century is experiencing a comeback. Whether it is due to post-pandemic attitudes or newfound energy to balance work and life, people are seeking out new and novel adventures. Like many leading brands who value the voice of...

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