Patricia Salamone
Account Strategist, Patricia Salamone, has worked across the financial services, CPG, media, and telecom sectors, seeking resonance with every problem she is hired to solve. She sees innovation through the lens of human need, framing what is to be solved not through the problem at hand, but rather the mystery to be unraveled. Innovation work, she believes, does not simply exist across a spectrum of incremental to disruptive, rather it occurs in the form of equity to be stretched, product lines to be extended, and positioning strategies to be reimagined.