Home Authors Posts by Prashant Bhatia

Prashant Bhatia

Prashant Bhatia
Prashant Bhatia is Chief Marketing Officer of Stibo Systems, where he is also responsible for product strategy. Bhatia’s experience includes more than 20 years of experience at leading software providers like JDA Software, RedPrairie, SAP and Manhattan Associates helping them align marketing, product strategy, demand generation and product management to drive sales and customer satisfaction.

Reversing the Momentum of Dysfunctional Customer Information: Three Benefits of a Customer-Centric Approach to Data

Not too long ago, Gartner conducted a survey in which 89 percent of all businesses participating indicated that customer experience would be their primary...

New Posts