Prashant Bhatia

Reversing the Momentum of Dysfunctional Customer Information: Three Benefits of a Customer-Centric Approach to...

Not too long ago, Gartner conducted a survey in which 89 percent of all businesses participating indicated that customer experience would be their primary differentiator. If your first reaction is that it feels a bit too optimistic, you’re probably right, and you’re not alone....

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