Home Authors Posts by Peter Murane

Peter Murane

Peter Murane
Peter is the founder and president of BrandJuice, a brand innovation agency in Denver, CO. He is the author of "Lessons from the Vinyl Sofa, the Street Smart way to win at Innovation." To learn more about Peter's strategies and insights visit www.brandjuice.com.

How Oxi Clean Beat Some of the Biggest Brands in the World

As CEO of BrandJuice, I've worked with many large organizations. But, I learned some big lessons from a small company with a unique...

Instinct or Intuition? Your Choice Determines your Success in Product Innovation

Instinct is rooted in a primitive need to be safe. We are born with it. It doesn't take into account intelligence, wisdom,...

New Posts