Patrick Lymath

Why data hygiene is critical to customer centricity

Research shows that organisations that are structured around the customer generate seven times the return of their counterparts that are product, service, sales or geographically orientated. However, a study from McKinsey reveals that only eight per cent of companies are succeeding to integrate insight...

Three reasons you need to think about deceased suppression in 2021

A new study by Salesforce reveals that marketing-led growth is now a priority for 90 per cent of organisations. With organisations facing the toughest ever climate, combined with an accelerated shift towards digital transformation over the past 10 months, data has unsurprisingly been...

Consumers welcome the post more now than before COVID-19 Crisis

A new study by Valassis reveals that people are more excited to receive their mail each day than before the pandemic. People stuck at home appreciate receiving mail, creating an opportunity for brands to increase engagement with their customers who are actively looking to...

How to ensure the resurgence of direct mail doesn’t damage your brand

Direct mail is undergoing something of a transformation. Since GDPR came into force last year consumers are responding more favourably towards the medium. In fact our most recent research report shows that close to half of UK householders (42 per cent) believe that direct...

Om: the art of mindful mailing

Altogether now – om. Mindfulness is a mind-body medicine practice, based on ancient Zen Buddhist meditation techniques, that was popularized by Jon Kabat-Zinn, a researcher at the University of Massachusetts Medical School. According to Kabat-Zinn, mindfulness is an internal resource that all of us already...

Why it’s important that there is a digital duty of care for the bereaved

The funeral is as old as man itself. Archaeologists have recently found the burial grounds of Neanderthals in Iraq dating back to 60,000 BC. Antlers were positioned on the bodies, along with remains of flowers indicating some type of ritual and the provision of...

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