Patrick Lymath
Patrick Lymath
Patrick is responsible for the Mortascreen file at Wilmington Millennium. Mortascreen is the market leading deceased suppression product which enables marketers to remove people that have died from their marketing databases, saving the bereaved from the distress of receiving communications to loved ones that have passed away and bolstering marketing ROI.
Why data hygiene is critical to customer centricity
Research shows that organisations that are structured around the customer generate seven times the return of their counterparts that are product, service, sales or...
Three reasons you need to think about deceased suppression in 2021
A new study by Salesforce reveals that marketing-led growth is now a priority for 90 per cent of organisations. With organisations facing the...
Consumers welcome the post more now than before COVID-19 Crisis
A new study by Valassis reveals that people are more excited to receive their mail each day than before the pandemic. People stuck at...
How to ensure the resurgence of direct mail doesn’t damage your brand
Direct mail is undergoing something of a transformation. Since GDPR came into force last year consumers are responding more favourably towards the medium. In...
Om: the art of mindful mailing
Altogether now – om. Mindfulness is a mind-body medicine practice, based on ancient Zen Buddhist meditation techniques, that was popularized by Jon Kabat-Zinn, a researcher...
Why it’s important that there is a digital duty of care for the bereaved
The funeral is as old as man itself. Archaeologists have recently found the burial grounds of Neanderthals in Iraq dating back to 60,000 BC....