Nick Shaw
10 Stats That Prove The Value of Reviews For Ecommerce
In today’s ecommerce-driven world, customers enjoy remarkable convenience and choice. And the reviews they need to make informed decisions are a few clicks away. Unable to experience products and services physically, customers rely on reading online reviews to evaluate them based on feedback from like-minded…
10 Different Types of Ecommerce Business Models and How to Choose One
Image Source Ecommerce is bigger than ever and continues to grow. With more people buying online than ever, entrepreneurs are increasingly looking at selling via the net. The problem is that there’s a lot of confusion over the different types of ecommerce. That can make...
What is The Order-to-Cash Cycle And How Businesses Can Improve Theirs
From the second a fledgling business gets their first glorious order, they have, whether they realize it or not, hopped aboard what is known as the Order-to-Cash Cycle. With each new order or service request, the process repeats. The end goal? Revenue generation and the...
How to Expand Your Business With Data-Driven Sales Strategies
Image Source In an age where technology and marketing have moved on, it’s easy to get left behind. But when being left behind means losing sales, it’s time to fix up. Traditionally, sales and marketing were based on intuition and educated guesswork. A certain product…
Harnessing AI to Amplify Your Affiliate Marketing Program
Image Source AI (Artificial Intelligence) is something that used to belong firmly in the realms of science fiction. Yet now, it is widely accepted and often integral to many aspects of how we do business. Our businesses use it for everything from spam filters to...
7 Tips to Improving Ecommerce Curbside Pick-up Operations
Image Source Customer service is forever evolving. Current processes are constantly being improved, and the recent pandemic changed the way many businesses operate. Curbside pick-up isn’t a new idea, but it has certainly increased in popularity. This is because it provides a safe, contact-free collection…
How to Create a Winning Product Buying Guide For Your Business
Ecommerce is more important than ever. Shopify surveyed shoppers in 2020 and found that 53% of them had shifted more of their shopping online on a permanent basis. For retailers, that means doubling down on their online operations. They're investing in elements like omnichannel...
What Is Integrated Ecommerce and How It Changes Your Business
Ecommerce is the buying and selling of products online, usually via your company’s website. If your business has an online shop, there will be data associated with what customers buy. This includes color, price, and quantity. There will also be information about inventory, and...
What is a Direct-to-Consumer (DTC) Brand and How You Can Start One
Gone are the days where big-name marketplaces and department stores dominate the consumer market. The direct-to-consumer (DTC) strategy has exploded in popularity, attracting startups and established CPG brands alike. It’s clear to see why, as with lower costs, full marketing control, and the ability...
How to Choose a Payment Gateway Provider For Your Ecommerce Business
Did you know that while 33% of millennials use cash, only 18% of Gen Z-ers say the same? The way we pay is constantly shifting toward quick, easy digital payments, so if your business doesn’t have a designated payment gateway, it’s time to choose...
How to Build a Strategic Product Return Policy For Better CX & Business Growth
As retail moves away from the wholly brick and mortar days to the online marketplace, customer relationships with traditional shopping experiences have also changed. Once, you’d have had to go all the way back to the shop from which you purchased something in order...
A Step-by-Step Guide to Defining and Targeting Your eCommerce Target Audience
Your target audience is the backbone of your marketing strategy, influencing everything from the design and pricing of your product to where ads are displayed. Your goal is to create an optimized experience that appeals specifically to these customers. The more accurately you appeal to...
Everything You Need to Know About Voice Search and Ecommerce
Voice search is the phrase on everyone’s lips. More searches are conducted by spoken word than ever before, and a successful ecommerce trader will need to take this on board. The really successful ecommerce trader probably already has. But don’t panic: if you haven’t started...
Everything You Need to Know About Packing Slips in 2021
Everything You Need to Know About Packing Slips in 2021 Whether you’ve been filling out, printing, and sending packing slips for years or you’re a new ecommerce business aiming to understand how they work, this article will cover everything you need to know about packing...
5 Ways You Can Maximize Logistics Automation Functionality
While companies have been slowly implementing automation technologies for several years, Covid-19 accelerated automation adoption on a significant scale. It became a necessity for businesses - particularly those in the transportation and warehouse industry - to utilize automation technologies to ensure employee safety. With the...
How to Leverage a Pre-Order Sales Strategy And Get More Sales
Are you launching a new product or business? You may be overlooking a highly beneficial sales technique: the pre-order sales strategy. The pre-order sales strategy is what helped Sony to sell 1.5 million Playstation 4 units before it even launched - testament to the...
How to Effectively Integrate Video Content in Your Marketing Strategy
Video marketing is the current trend, bolstered by social media platforms such as TikTok and YouTube, which are putting video at the center of our everyday lives. In business, the benefits of making website landing pages more interactive and integrating video into more traditional marketing...
5 Product Bundling Tips to Increase Sales and Customer Satisfaction
Bundling products together is a very simple and very old sales tactic. The core of the strategy is to sell two products together at a lower price than the customer would pay had they bought the two products separately. For example, your store could...
5 Ways Streamlined Inventory Management Improves The Customer Experience
Here’s a quick question for you: do you have an accurate idea of your inventory? Can you give a detailed report of the items you currently have in stock within the next hour? The general neglect of inventory management by vendors is quite surprising. And...
How to Make Quizzes a Tool For Ecommerce Customer Engagement and Conversion
Quizzes aren’t the first thing you might consider when you’re trying to tackle serious topics like conversions and engagement. However, for eCommerce stores looking to improve the customer experience, a quick quiz can provide a wealth of useful information, as well as encouraging visitors...