Neal Schaffer

6 Proof Points that Japan is Leading the US on Twitter

In January of 2008 Twitter announced that the Japanese company Digital Garage had invested in them and would create an official Twitter Japan presence. In October of 2009 Twitter announced the new release of a localized application for the Japanese cell phone market....

Going on a Business Trip? Use the LinkedIn Events Application and Windmill Network!

If you've followed my Windmill Networking blog for awhile or read my LinkedIn book, you'll know that I'm a huge fan of the LinkedIn Events Application. Seriously. I wrote an April Fools's post back in 2009 complaining why Events wasn't considered an...

How Often Should You Update Your Social Media Status?

I often get asked about whether it makes sense to completely integrate Twitter Tweets with your LinkedIn Status Update, so that every tweet shows up on LinkedIn. Obviously there is no one correct answer for this as it depends on your objective and...

Growing Your Business

Today's blog post is from one of my new friends that I met Windmill Networking on Facebook, John Atterberry. John has a great story to tell from the perspective of a seasoned Marketing Strategist who approached Facebook business strategy from a social perspective....

Does the IRS Want to Restrict Nonprofits Use of Social Media?

Social media provides the perfect platform for nonprofits to engage with the public and raise awareness for their cause. There are many successful case studies of nonprofits utilizing social media to help raise public awareness, and in doing so successfully fundraising without the large...

What are Your Favorite Twitter Pet Peeves? Here are My Top 10. [VIDEO]

Almost a year ago I wrote about my favorite LinkedIn pet peeves, which spurned a great list of 25 LinkedIn etiquette tips that arose from a discussion on the LinkedIn Executive Suite Group. As I tend to spend more time on Twitter than...

How Many LinkedIn Connections Should You Have? My Advice May Surprise You! [VIDEO]

LinkedIn is a very interesting social networking site. Many users say they only want to connect with people in their closed network, but unless that network is big enough, the benefits of using LinkedIn to find and be found become minimal. On...

6 Great Reasons to Become a Business Exchange User

Have you heard of Business Exchange? It is an information-centric social networking site that is run by Bloomberg and sits on the same URL together with Business Week magazine. As you can already guess, it is a site that is extremely focused...

Understanding Those Mysterious Facebook Spam Messages You May Be Receiving

If you are one of the 400+ million people on Facebook, you have probably already figured out a way to deal with filtering out the many potential notifications that you could be receiving. Going to the "Account Settings" page under your personal profile...

Manners in the Digital Age : Use Old-School Etiquette to Rise Above the Social...

Today's blog post is written by my guest Jennifer V. Miller. Jennifer is the founder and Managing Partner of SkillSource. She advises executives on how to improve workplace productivity via positive workplace dynamics. Jennifer blogs at The People Equation and considers her old-school professionalism...

10 Things You Must Do for LinkedIn Profile Completeness

If you looked at 10 different LinkedIn profiles, you might see 10 different ways in which people have entered their details. For a social networking platform that is trying to standardize the way people depict themselves with their "xxx% profile completeness" status that...

Social Media Book Review : The New Community Rules: Marketing on the Social Web...

Following up on my "Top 15 Social Media Books of 2009" blog post as well as my recent review of "A Survival Guide to Social Media and Web 2.0 Optimization by Deltina Hay," I want to cover another book which I thought was one...

HOW TO: Deal With an Angry Customer on Twitter

The following is a true story. It was late at night when I arrived at my hotel, a little past midnight. It was a long day and I had a morning meeting with a client scheduled for the next day, so I was looking...

Social Media for Job Search Advice: Stop Fondling the Hammer!

The inspiration for this blog post comes from someone I consider to be a true thought leader in social media, someone who I had a chance to finally meet in person recently: Jeremiah Owyang. He wrote a blog post back in 2008 entitled...

12 Reasons Why Your Small Business Isn’t Getting Leads from LinkedIn

I am amazed by how many small businesses do not utilize social media to the maximum. Think about it: social media, like the internet two decades ago, allows any business to compete with larger, more established entities. Come on, what are you...

Who are the Mommy Bloggers?

In the world of blogging, mommy bloggers are the talk of the town. You hear stories about how corporations want them to blog about their products. PR professionals want to know how to engage with them. And if you haven't thought...

Looking for a Job? Only Twitter Applicants Need Apply.

As social media begins to envelop every part of a corporate organization, it becomes important that every employee begins to have a certain level of literacy in using social media tools. This becomes even more important in outward-facing rules where "social business" is...

How Can I Merge Two LinkedIn Accounts into One?

LinkedIn has been around for many years now, and maybe some of you created an account in the early days of 2004 like I did and just forgot about it, including the password. Then, later on you created a second LinkedIn account. ...

Social Media Etiquette: 6 Important Lessons Learned from One Japanese Company’s Major Twitter Mistake

Social media is a fascinating and new medium for businesses. If done right, social media can be an incredibly viral way of spreading the word about your company, brand, or product. However, because of its "viral" nature, companies are learning the hard...

When I Win, YOU Win: Giving Away FREE Social Media Books to Those Who...

Yesterday, I issued a press release talking about how my LinkedIn book, "Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn" won and Honorable Mention for Best Non-Fiction Book of 2009. To say that I am happy about this is an understatement: as someone who...

New Posts