Neal Schaffer

How to Take Advantage of a Negative Review from an Authority

This blog post goes beyond the scope of my "traditional" social media posts, but it deals with an issue that many brand managers must deal with in social media: How to handle a negative review, and not just any negative review, but one that...

5 Reasons Your Business Should be Sponsoring Social Media Events

Over the past several months there has been a significant increase in the number of social media-related events occurring nationwide. These events range from formal educational seminars and full-day events with multiple speakers to networking social events and tweetups over lunch or on...

How to Use the LinkedIn Follow Feature? Think Outside of the Box.

I recently got asked a great question in my Windmill Networking LinkedIn Group: Neal, what is one of the most recent insights you have learned about LinkedIn that can help us? Since I wrote the book on LinkedIn, although 90% of the functionality of the…

My Newest Social Media Drug: 4 Reasons Why StumbleUpon for the iPhone Delivers on...

If you've been reading my blog and following my tweets, you'll know that I am a huge evangelizer of StumbleUpon for marketing and professional use. I consume my media a little different than other people. I'm not an RSS person. I...

Facebook Places Analysis: 3 Reasons Why Facebook Will Continue to Be Your Aggregator of...

While everyone was talking about the new Facebook Places application last week, I wanted to wait until I had a chance to actually experiment with it myself and report firsthand back to you on my analysis. A little bit of historical perspective can't...

Do You Still Have Social Media Privacy Concerns?

Social media and your privacy is an intriguing topic that we should all be concerned about. On the one hand, Pete Cashmore of Mashable has already rightfully declared some time ago that Privacy is Dead. On the other hand, there are those...

Why Your Company Needs a Social Media Policy and 14 Corporate Social Media Policy...

Yesterday I wrote about how to sell social media to your marketing department, and as a follow-up to that question, I received another email from the same person indicating a big reason why internally their marketing department still doesn’t want to move forward: “After more...

7 Ways to Sell Social Media to Your Marketing Department

I am returning to my roots of how I started blogging on today's post by answering questions provided by you, my blog reader and member of my extended social network. Below is a summary of the question that I recently received: I was wondering if…

7 Great Social Media Websites and Blogs for Insightful Advice and News

Let's face it: Social media in 2010, and the way we utilize it as professionals and businesses on a daily basis, is constantly changing. It is impossible for any single person to keep up with everything these days, which is why it is...

How to Find New and Targeted Social Media Content on Business Exchange

Hopefully after reading my blog post on 6 Great Reasons to Become a Business Exchange User you have registered on the professional networking site and are already actively sharing and reacting to content as well as making new industry contacts. Today I want...

LinkedIn Photo Advice : The Why, What and What Happened?

LinkedIn, like any other social media channel, is a social networking platform. This means that people are networking with each other while revealing who they are and what they do. LinkedIn reminds you to do this when you log in by making...

8 Things I Learned about Social Media and Social Networking in 24 Hours in...

If you've been following my blog, you already know that I won a free ticket to fly to Toronto thanks to Virgin America's #VXToronto Twitter campaign. I'll write about the "Virgin" experience later. Right now I want to share with you all...

My Favorite 6 Social Media Sites for B2B Social Media Marketing

While everyone knows that Facebook is the default choice for any business-to-consumer (B2C) social media marketing, what social media channels are important for businesses hoping to engage with other businesses (B2B)? How can these types of businesses use social media to engage with...

Social Media and Your Job Search Strategy: 5 Ways to Stop Broadcasting and Start...

There is no doubt that the current recession continues to have an impact on the growth of social media. Job seekers are now looking for networking opportunities by embracing social media and joining and then becoming active on sites like LinkedIn as part...

I’m Unemployed

Whenever I speak about social media and the job search to those that are unemployed, I always have a few attendees who "see the light" and get excited about blogging. They see the advantages of blogging to start sharing information through social media...

LinkedIn Account Restricted? You May Have Been Too Active on LinkedIn!

Why has my LinkedIn account been restricted? No, that is not a question that I personally asked recently, but one asked by someone in my network. This is someone who is not a spammer, not even involved in marketing, and generally keeps a low...

Is Your Customer Service Ready for Social Media? The Virgin America Twitter Campaign Case...

As I consult with companies on their social media strategies, which often means discussing options when considering social media campaigns, I was ecstatic that I was recently chosen for a free flight on Virgin America's Twitter campaign to help spread the word about their...

What is a Twitter Chat and HOW TO: Easily Join a Twitter Chat Using...

There are many reasons why people use hashtags (#) on Twitter: categorizing a tweet, joining a trending topic conversation, or tweeting about a live event while virtually networking with attendees. Without your knowing it, some of those using hashtags may even be engaging...

6 People Who Should Use LinkedIn’s New Follow Company Feature

It has been a few weeks now since LinkedIn released their new "Follow Company" feature. Rather than be brash and predict what would happen with the appearance of this new feature, I always like to look at things with a little historical perspective...

5 Ways to Prospect for New Business on LinkedIn

While many social media marketers concentrate on Twitter and Facebook, a lot of Business-to-Business (B2B) Business Development professionals already know that LinkedIn is the preferred place to prospect for new business in social media. With an executive from every Fortune 500 company represented...

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