Neal Schaffer
Neal Schaffer
Neal Schaffer is an international marketing speaker, consultant, author, and educator on digital and social media marketing. He is the author of 3 books and in March, 2020, will publish The Age of Influence,
5 Tips for Winning with Influencer Marketing
For small and even medium-sized businesses the use of social media influencers is still a relatively new area of marketing. Most smaller brands don’t...
5 Strategic Tips for Creating a Killer LinkedIn Company Page
Due to the professional demographic of LinkedIn, it's only a matter of time before more businesses leverage the professional opportunities available by searching for...
Raising Your Content Curation to the Next Level
As companies become media publishers as part of their social media marketing strategy, one topic that always confuses my clients is the topic of...
How to Skyrocket Customer Engagement via Google+ Brand Pages
When it was launched last year, Google+ set out to be part of the burgeoning social networking space already dominated by Facebook and Twitter....
Does Your Website Have Too Much Social Media Scenery?
If you haven't noticed this website underwent a facelift sometime ago. Like most others who blog or work in social media, putting a default...
Social Media Event Marketing – 6 Things to Do Before Your Event
I had a chance to speak at the recent PCMA annual convention on a panel covering the topic of utilizing fresh new digital media...
Pinterest and Facebook: A Foreseeable Rivalry for Retailers?
There are so many social media networks online that you'd think that you've seen them all. Google Plus created a major disruption when...
Getting Started with Pinterest
Social bookmarking is coming back in a big way, thanks to the popularity of Pinterest (pronounced to rhyme with "interest"). Dubbed as a "virtual...
Understanding the Difference between LinkedIn Company Pages and Facebook Fan Pages
LinkedIn Company Pages are actually a combination of a number of different modules that are rarely maximized by businesses. In order to better...
Social Media 101 for Professional Associations
I frequently get invited to speak on social media for professional associations, and when I do it often seems as if the clocks in...
The Changing Social Business Landscape in 2012: Is Your Business Ready?
In the last few months of 2011 through the beginning of 2012, the social business landscape has proven to be as dynamically changing as...
How Does Your Brand Experience Translate in Social Media?
According to Wikipedia, who quote the American Marketing Association, the definition of a brand is a "Name, term, design, symbol, or any other feature...
The Top 20 Twitter Clients being Used in 2012
I recently changed my main Twitter client (more information on that below) and decided to create a new LinkedIn Poll for Groups in my...
Why Branch Out Instead Of Linking In?
While LinkedIn is at present the most popular social media network for professionals with approximately 135 million users, Facebook's base of 800 million users...
Expand Your Business Quickly Through These StumbleUpon Marketing Strategies (with Infographic)
For those of you who still don't "get" StumbleUpon, let me put it to you simply: I have become a new customer on multiple...
5 Steps To Connect With People Outside Your Network On LinkedIn
Once you move beyond the generic "add connections" option that LinkedIn has, you might want to specifically search for and increase your connections with...
Top 10 Social Media Blogs to Follow in 2012
Social media has gone from being a pastime to a necessary component of any brand and business. To build up your stockpile of social...
Google+: The Time is Now for Your Business
Unless you've been living under a rock for the past several months, you're undoubtedly familiar with Google+ and have hopefully opened an account on...
10 Incredibly Simple Ways to Maximize Your LinkedIn Profile for Inbound Marketing
Your LinkedIn profile is the public-facing summary of who you are, what you represent, what your professional history is, and your area of expertise....
The 14 Best WordPress Plugins for Social Media and SEO Optimized Sites for 2012
The New Year is a great time to either start a brand new blog or revamp your exiting website. One of the ways to...