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Nancy Sirianni

Nancy Sirianni
Nancy J. Sirianni is an assistant professor of marketing at the D'Amore-McKim School of Business at Northeastern University in Boston. Her research program examines how companies can build meaningful connections with consumers by innovating the customer experience. Current projects focus on branding, retail and service marketing, and the role of emotions in consumer contexts with emphasis on love and passion.

When Technology Gets in the Way of Customer Service

It is increasingly rare for customers to complete retail or service transactions without swiping their own credit cards or engaging with point-of-sale terminals. From...

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