Mike Rowan

Put Your Customers at the Heart of Your Data Strategy

Data, data everywhere, but no relevance in sight. Are you struggling to make sense of your customer data and use it effectively to personalize your marketing communications? Many companies continue to develop and implement data strategies, trying to align their data insights with how their...

The Impact of Artificial Intelligence in Advertising

Artificial intelligence is quite the buzzword these days. However, when it comes to the practical application of some of these technologies, it may be a little bit unclear about the breadth of products and applications in which AI plays a role. Many people, consumers and...

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