Matthew Furneaux

Getting Your KPIs Right: Should You Really Be Measuring Shopping Cart Abandonment Rates?

Different from the days when brick-and-mortar retail still reigned supreme, abandonment of virtual shopping carts is commonplace and often unrelated to the purchase journey. These figures also do not consider the many causes of cart abandonment, nor are they enough to wholly answer the...

The 2020 Holiday Shopping Experience: What to Expect and How Brands Can Best Deliver...

Holiday shopping has been redefined in the digital age as consumers exchange long lines and hectic stores for a streamlined digital experience. In 2019, shoppers spent more online in the weeks leading up to Christmas, increasing ecommerce sales by nearly 20 percent over the...

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