Mark Nicholson

How Customer Experience Can Drive A Referral Strategy

The customer experience can drive business success more than many presume. Over half of companies now consider customer service a differentiator, and the new competitive advantage. It isn’t easily replicated, helps differentiate a company, along with other benefits, including word of mouth and referrals. "70%...

How Customer Experience Can Drive More Sales

Many agree the customer experience is everything. When a product or service exceeds expectations, we often share a positive sentiment with others about the company. For marketers, this is the most prized form of advertising, as word of mouth carries a degree of trust...

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