Marcel Korst
Marcel Korst
Marcel Korst is VP of Product Marketing & CX Strategy at Mattersight where he leads product evangelization, analyst relations, competitive positioning and customer marketing. Prior to Mattersight, Korst spent 13 years at Microsoft, most recently as Director of Marketing & PR for Worldwide Customer Service & Support, where he led brand, product marketing, demand generation, marketing automation, PR and analyst relations.
The Real Secret to Winning Over Gen Z: Customer Experience
Marketers have spent years trying to decode the millennial generation. The mystifying group of digital natives impervious to all previous forms of marketing and...
How AI & Machine Learning is Improving the Summer Traveling Experience
As we head into Memorial Day Weekend, we’re only days away from the unofficial start of the busy summer travel season. In fact, according...
How to Keep Your Contact Center Nose-Up During a Crisis
As the uproar continues to surround United Airlines after their very public display of “re-accommodating” a passenger, the company’s customer service representatives are finding...
The War for Jobs Between AI & Humans Gets Personal
Because we are in the business of predicting outcomes, it’s only natural that we apply the same philosophy of looking ahead when it comes...