Liesha Petrovich
Liesha Petrovich
Liesha's a writer by day and Kyokushin Black Belt by night. She's the author of Killing Rapunzel: Learning How to Save Yourself Through Determination, Grit, and Self-Employment (her mother hates the title - but it's a metaphor mom!). She talks freelancing adventures at Microbusiness Essentials.
Is Your Website Accessible to Disabled Customers?
How many aspects of our lives are now online? It’s how we shop, socialize, work and entertain ourselves. One study found that most folks spend...
Monetizing Assets Without Annoying Our Customers
Money may not be the motivator for everything we do. Maybe we’re happiest creating the latest innovation, brokering a deal, supporting a worthy cause,...
Putting Customers First on Our Hardest Days
I’ve had some really bad days. That’s to be expected since I’ve run a business for over twenty years. We’ve had lost shipments, emergency...
Leadership Qualities that Promote Customer-Centric Success
There are a thousand different ways to lead a company. Some leaders thrive in chaos, while others prefer to micromanage. There are leaders that...
Simple Ways to Nudge Our Niche Into Action
It’s really noisy out there. In the 1970’s, we were exposed to an estimated 500 ads a day. Now, experts say we see up...
The Power of Old Fashioned Business Relationships
This is what our society looks like. We’re all “connected” on Facebook, Instagram, and Twitter. We follow along with our friends and family’s latest...
Building a Better “About Us” Page
Did you know a recent study showed that 52% of users said the first thing they check out on a new site is the...
Why AI Will Soon Be Your New Small Business Partner
In 2015, LeadGenius cofounder Anand Kulkarni said: In just 10 years most salespeople's’ jobs will be replaced by artificial intelligence. In reply, Forbes’ Steve Olenski...
Is Your Outdated Website Killing Your Sales?
People are superficial. In fact, a human's attention span is actually shorter than a goldfish. I wish I were making that up but I’m...
Gently Guide Blog Readers into Your Sales Funnels
Some may believe the word gentle has no place in the crazy world of sales. Yet, it’s always been my belief that gentle selling...
3 Tools to End Business Blog Blues
Do you love to read blog posts about a business’s new feature? How about their newest product? Are you excited to read a testimonial...