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Lou Jordano

Lou Jordano
Lou Jordano is chief marketing officer at Crimson Hexagon, bringing more than 20 years of experience building and leading high-impact teams within global enterprises and high-growth startups. Prior to Crimson Hexagon, Lou served as the CMO for Attivio, a privately held cognitive search and insight platform company.  Previously, Lou was the CMO at Ektron, now Episerver, and held leadership positions at TIBCO Software and EMC, now Dell. Lou holds a Master of Arts from Hofstra University and a Bachelor of Arts from Holy Cross.

3 reasons influencer campaigns fail, and how to fix them

Choosing a social media influencer or brand ambassador is a risky proposition. Finding out your influencer has done something embarrassing is every marketer’s nightmare,...

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