Kristin Hambelton
Kristin Hambelton
Kristin Hambelton is responsible for all marketing efforts for Neolane including corporate communications, branding, product marketing, demand generation, partner marketing, and operations.
From AMA Boston: The Future of Marketing Analytics and Automation Technologies
What is marketing automation technology? How does it work? Why has the adoption rate been so low historically? These were just a few of the...
Keys to B2B Marketing Automation Success: Experts from IDC and Quaero Weigh In
Our recent "Keys to B2B Marketing Automation Success" webinar was a great opportunity to discuss best practices in marketing automation implementation, standardizing critical customer...
Optimism Swirls, Confusion Remains: The CRM/Marketing Automation Conundrum
Over the past week, headlines reflecting optimism about growth of the CRM market, particularly social CRM, were plentiful. Coverage was primarily driven by new...
Hello Rabbit, Goodbye Tiger
For those familiar with the Chinese zodiac, we are entering the Year of the Rabbit. General traits of the rabbit are calmness, creativity and...
Reducing Sales and Marketing Friction: Pondering the Power of the Flywheel
I've worked in the technology marketing industry for most of my career, and if there's one thing that has remained a constant goal, is...
Social CRM: Move Beyond the Buzz to Build Exceptional Customer Relationships
Because social media has become so mainstream, many organizations have been eager to experiment with new ways to incorporate it within existing marketing activities....
Marketers’ Chicken/Egg Quandary: Which Comes First -the ROI, or the Tools to Measure It?
A few months ago, researchers in the UK solved one of man’s timeless riddles: Which came first, the chicken, or the egg? The study...