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Kirk Hendrickson

Kirk Hendrickson
Kirk Hendrickson, CEO of Eye Faster, a leading provider of shopper research, developed his expertise in eye tracking and shopper research while leading worldwide field operations for EmSense Corporation and product management for MarketTools, Inc. Kirk holds a patent for conducting surveys on mobile phones and was twice a finalist for the EXPLOR Awards. Kirk holds an MBA from the Amos Tuck School of Business Administration, Dartmouth College, and a BS and MS in Mechanical Engineering from Stanford University.

How the Subconscious Triggers Shopping Choices

The next time you visit a supermarket, look into your shopping cart and ask yourself how you choose those products...

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