Jory MacKay
Jory MacKay
Jory MacKay is the cybersecurity editor of the Aura blog. He’s written for and been quoted in Fast Company, The New York Times, Quartz, Inc. Magazine and more.
9 Strategy and Customer Success Pitfalls To Avoid in 2023
In today's rapidly evolving business landscape, companies face numerous challenges that can hinder growth and negatively impact long-term success. To thrive in 2023, it’s...
How to conduct better user interviews with the hypothesis-driven design process
User interviews are the easiest way to learn what your customers really want so you can build products they'll gladly give you money for....
Why A Lean PRD Is The Secret To Building More Customer-Centric Products
One of the most common sayings on product teams is that "whoever knows the customer best wins." At first glance, this statement seems simple enough....
How to make more time for deep thinking (even when you’re drowning in support requests)
Every support team plays a balancing act between being proactive and reactive. But when the tickets start rolling in, it can feel like you’re...