John Strabley

Five Things Every Organization Should Be Focused on in These Uncertain Times

“The economy, stupid” was a phrase coined by George Carville, campaign strategist to Bill Clinton, during the ’92 US presidential election. This was one of three messages he would reiterate to campaign workers and Clinton himself to make sure they were focused in...

Avoiding Analysis Paralysis

In a previous post I discussed the need to purge customer data stores with customer data we are not using. Even after this de-cluttering exercise you may still find yourself overwhelmed by the amount of data that you have at your disposal. ...

Data, Data, Everywhere Nor Any Drop of Insight

OK, so it’s not quite as catchy as the line from Coleridge’s Rime of the Ancient Mariner but it describes a problem many of us marketers are facing these days.  With the proliferation of interactive technology and a significant decrease in the costs of...

Forget Page Views: Here’s How to Get Your Most Valuable Customers Engaged With Your...

I'll bet you wish you had a dollar for every time you heard someone stress the importance of customer engagement. It's one of the latest buzz phrases to hit the marketing profession. Everyone seems to think customer engagement is important, but no one seems...

New Posts