John Strabley
John Strabley
An experienced consultant and entrepreneur, John Strabley shares his progressive skills with clients as a Chief Strategist at Optumine. His clients have included Disney, ESPN, Verizon, Roche, USPS, Motorola, John Deere, Sotheby's, British Airways, SAP, AstraZeneca, Nielsen, Citrix, Wyeth and AARP.
How to Use Predictive Response Models to Maximize Marketing ROI
In today's fast-paced digital landscape and with greater than ever pressure to prove impact, marketing professionals face an ongoing challenge: how to allocate their...
Five Things Every Organization Should Be Focused on in These Uncertain Times
“The economy, stupid” was a phrase coined by George Carville, campaign strategist to Bill Clinton, during the ’92 US presidential election. This was...
Avoiding Analysis Paralysis
In a previous post I discussed the need to purge customer data stores with customer data we are not using. Even after this...
Data, Data, Everywhere Nor Any Drop of Insight
OK, so it’s not quite as catchy as the line from Coleridge’s Rime of the Ancient Mariner but it describes a problem many of...
Forget Page Views: Here’s How to Get Your Most Valuable Customers Engaged With Your Web Site and Increase Your...
I'll bet you wish you had a dollar for every time you heard someone stress the importance of customer engagement. It's one of the...